Digitising the Fan Experience
It’s never been more clear how critical digital engagement is for clubs, venues, tournaments, and governing bodies. After more than a year of mostly empty grounds, the opportunity to engage fans in person again is finally becoming a reality. Coming out of the pandemic, clubs and venues find themselves in the unique position of being able to combine the best practices of the past - high quality in-person fan engagement - with those of today - high quality digital fan engagement - to deliver a fan experience like never before. Paul Richardson, UK Sports Ambassador at Salesforce and Ryan McCambridge, SVP of Strategy at Lev discuss lessons learned over the past year to deliver exceptional digital experiences for fans, and how clubs, venues, and others can bring together in-person and digital approaches to deliver a new generation of experiences for their fanbases.