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Marketing Cloud and CDP: The Perfect Pair to Shoe Carnival’s Success

In a tough year for retailers, Shoe Carnival was able to grow their brand and have their best year ever. With the power of Salesforce tools, they were able to send the right messages to the right people, creating meaningful personalization for their customers. In this session, you will learn about the evolution of Shoe Carnival’s MarTech stack, and their journey of integrating digital marketing into their brick and mortar sales.