Skip to main content

Creating Micro-Journeys for Maximum Results

Journey Builder is a valuable addition to a marketer's toolbox, but like most things, if you make it too complex, you may not be getting the most value out of it. In this session we will talk about the importance of creating measurable points in each journey, show reasons why nimbler journeys might be the better approach, and what you should consider when designing the beginning of your Journey Builder ... journey.