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After Your Marketing Cloud Implementation: A Surprising New Horizon (ft WEX)

Little did WEX think that standing up Salesforce Marketing Cloud—a tool for marketing engagement—would put them right in the center of the company, rethinking data strategy and helping design the future state of their customer experience. The WEX team wants this to be an inspiring and thoughtful discussion that celebrates the wins of implementation but then quickly gets into the world of possibilities and learnings as they consider next steps.