MQL, SQL, ASAP! Managing Leads with Marketing Cloud

A key challenge which marketing operations managers are facing is how to effectively collaborate with sales teams. Whether you're selling directly to customers, or through a network of partners or resellers, the revenue impact of your marketing activities relies on your ability to measure lead quality and enable your sales teams to do their job. In this session with SalesWings co-founder Philip Schweizer, you'll discover the 3 key ingredients to collaborate with sales teams in and around Salesforce Marketing Cloud: data collection, lead profiling, and handoff process.