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Getting It Done with a Team of One: How to Prioritize Campaigns & Manage Stakeholders

Atrium Health is constantly evolving their marketing in a major way. In the past year, they've implemented a personalized journey for expecting mothers, sent millions of emails about COVID-19, launched an advanced preference center, and so much more. You'd never know that all of this amazing work is coming from a team of only one person who oversees their Marketing Cloud instance. In this session, Lakesha Holloway, Senior CRM & Personalization Strategist at Atrium Health, will discuss: - Understanding the major players needed to get the work done - Prioritizing campaigns and setting proper expectations - How Atrium Health leverages the partnership with Lev - Continuing to grow even in chaos - Making the most out of your MarTech stack