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Email Marketing in the Age of Digital Privacy Laws

Welcome to the age of data privacy, where government and technology manufacturers around the world are limiting how companies can collect and use the data generated by individuals. This has a sweeping effect on virtually every aspect of how businesses engage potential customers in the digital world, including when it comes to practices like email marketing. If you're thinking about launching an email marketing campaign, it is imperative you are aware of how data privacy laws and Apple MPP may apply to your business.