Alphabet Soup: Navigating The Paid Media Landscape
CPC, CPM, DSP, DMP, OTT, the list goes on and on! Navigating the paid media world can be intimidating with so many acronyms and buzzwords. Join us as we look at what matters when planning and evaluating your paid media efforts. We'll not only digest the ABCs, but also provide strategic direction on how to use these elements to take your paid media to the next level.