Integrated Sales: Pardot and the Future of B2B CRM

Pardot is evolving rapidly; over the last year Salesforce have invested and developed significant new capabilities that signal the future state they see B2B marketing moving to. This session covers the new developments for Pardot and the considerations organizations need to take as Salesforce continues its evolution of Pardot, ongoing challenges Lev sees in clients around their B2B marketing product, and recommendations for marketing organizations to address in order to establish a future-state B2B digital platform.