Email Marketing in the Age of Digital Privacy Laws
Welcome to the age of data privacy, where government and technology manufacturers around the world are limiting how companies can collect and use the data generated by individuals.
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Ultraviolet 2022
Lev's 2nd annual conference | Shining a light on Salesforce for marketers ✨
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"In The Clouds" LIVE: Ask An Expert!
You’ve got burning Salesforce Marketing Cloud Questions, and our “In the Clouds” hosts have answers. Join us live to ask Bobby Tichy, Cole Fisher, and Stephen Mansfield your technical questions about
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Fledge, Fly, Soar with Interaction Studio: Wild Birds Unlimited
Wild Birds Unlimited (WBU) took a crawl-walk-run (or fledge, fly, soar) approach to implementing Interaction Studio with 3 key use cases: Fledge: Abandoned Cart Exit Disruption Pop-Up Fly: Journey In
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Alphabet Soup: Navigating The Paid Media Landscape
CPC, CPM, DSP, DMP, OTT, the list goes on and on! Navigating the paid media world can be intimidating with so many acronyms and buzzwords. Join us as we look at what matters when planning and evaluati
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The Competitive Advantage of Dynamic Asset Delivery to Your Platforms
Creative content is the lifeblood of the modern customer experience, and those experiences are built not only across channels but across marketing platforms. But too often, delivering creative content
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Amped About AMPscript
Amped About AMPscript is back! Similar to last year, this session will introduce personalization options available with AMPscript code language — from subject lines to hero images, to fully dynamic em
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Scaling with Salesforce: A Fireside Chat with Grand Canyon Education
The team at Grand Canyon Education (GCE) have been long-time Salesforce power users (Marketing Cloud and Sales Cloud) and adopters of emerging technologies like Datorama and Interaction Studio. As G
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After Your Marketing Cloud Implementation: A Surprising New Horizon (ft WEX)
Little did WEX think that standing up Salesforce Marketing Cloud—a tool for marketing engagement—would put them right in the center of the company, rethinking data strategy and helping design the futu
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MQL, SQL, ASAP! Managing Leads with Marketing Cloud
A key challenge which marketing operations managers are facing is how to effectively collaborate with sales teams. Whether you're selling directly to customers, or through a network of partners or res
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What, Where, and When: How to Activate Personalization For Your Business
In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your da
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Content Builder 101
As an email marketer, you likely spend a lot of time in Content Builder, but do you really know all the bells and whistles available to you? Join one of our most senior Technical Producers, Shan Parke
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The Future of Marketing: A Conversation with Crystal Washington
Lev expert and SVP, Strategy Ryan McCambridge will be joined by Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech
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What Is Salesforce Customer Data Platform And How to Ready Your Organization
Introducing Salesforce Customer Data Platform into your tech stack can reinvigorate your marketing strategy, but it’s also a key business decision that should be undertaken after careful consideration
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Einstein Recipes: Interaction Studio’s Secret Ingredient
Interaction Studio’s Einstein Recipe system is a smart way to target individual visitors with unique content or product suggestions based on their site behavior. In this session, we’ll dive into the p
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How Rockland Trust Used Interaction Studio to Achieve Their Business Goals
Rockland Trust has been using Interaction Studio to personalize their web user experience to provide a higher level of customer satisfaction, and increase conversion rates and wallet share of their cu
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LEV-el Up Your Strategy Game
Today, your marketing teams are faced with bigger brand asks, smaller budgets, smaller team capacities, and a constantly changing customer landscape. At the forefront of MarTech enablement there are b
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More Insights and Less Reporting with Datorama
Join two of Lev’s Datorama Solution Architects to learn the secrets behind cutting down on reporting hours, but increasing insights into your marketing data. Datorama is your one stop shop to analyze
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Integrated Sales: Pardot and the Future of B2B CRM
Pardot is evolving rapidly; over the last year Salesforce have invested and developed significant new capabilities that signal the future state they see B2B marketing moving to. This session covers
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IS, CDP, MC, and DMP, Oh My! Where Should I Build My Audiences?
Between these four Salesforce platforms, it can be daunting to figure out where to build your audiences for maximum effectiveness. Join Lev’s Brian Esham and Christy Glesing as they review each platfo
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Failing Is a Learning Opportunity
Effective consulting relies on having deep, situational knowledge and expertise that can only be gained by experiencing some failure along the way. To fail is normal and human, and will only make you
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