What Grit Means for Marketers: A Conversation with Angela Duckworth

Angela Duckworth is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. In her landmark research, she reveals the importance of character to succeed in life. Her pioneering work on grit and self-control—showcased in her instant New York Times bestseller and viral TED Talk—is in high demand among anyone interested in learning what makes a top performer, and what any of us can do to cultivate character in ourselves and those around us. She is also the Founder and CEO of Character Lab, a nonprofit whose mission is to advance scientific insights that help children thrive.