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Welcome & Fireside Chat with Scott Dorsey

Michael Burton, CEO of Lev, will kick off Ultraviolet with a brief welcome and fireside chat with Scott Dorsey. Scott is the co-founder and former CEO of ExactTarget, which went public on the New York Stock Exchange in March of 2012 and was acquired by Salesforce in July of 2013 for $2.5 Billion. He is currently Managing Partner of High Alpha, a leading venture studio that launches, scales, and invests in enterprise cloud companies. Michael and Scott will discuss the major impacts digital marketing can make on a business, the impetus and evolution of ExactTarget, and fostering a corporate culture that sticks with their employees long into the future.