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Increasing Email’s Value: Remembering Why People Open Your Emails

Cox Automotive had a deliverability issue that caused them to rethink their entire approach to email. After developing a short-term solution to get their sender reputation back on track, they used their deliverability to help inform their engagement strategy. In this session, Brian Schmid will discuss:

  • How Cox Automotive redefined their engagement strategy
  • Using data to to segment and personalize their emails
  • How to define and measure success

You will leave this session with an understanding of how to create a plan to define your engagement strategy and create emails for people who want them.