Social Listening with Social Studio
Struggling to make sense of social to C-Suite execs? Whether you're just starting out or ready to scale, Social Studio's suite of features and functionality lets social media managers and mavens captu
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Ultraviolet 2021
Enjoy all of the session recordings from Lev's annual conference, Ultraviolet—shining a light on Salesforce for marketers.
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Data-Driven Marketing: A Conversation with Martin Kihn
Marketers know that data is key to delivering exceptional customer experiences. But capturing, storing, and acting is incredibly complex. Pair that challenge with balancing personalized experiences wi
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Welcome & Fireside Chat with Scott Dorsey
Michael Burton, CEO of Lev, will kick off Ultraviolet with a brief welcome and fireside chat with Scott Dorsey. Scott is the co-founder and former CEO of ExactTarget, which went public on the New York
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But Seriously, What Is Digital Transformation?
“Digital Transformation” is more buzzword than established practice, making it almost impossible to know what it actually means. It’s a little bit science, a little bit art, and a total reimagining of
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Increasing Email’s Value: Remembering Why People Open Your Emails
Cox Automotive had a deliverability issue that caused them to rethink their entire approach to email. After developing a short-term solution to get their sender reputation back on track, they used the
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The Power of Psychology in Marketing
As marketers, we are now more data obsessed than ever. But, no matter how good your data is, it will only take you so far if you don't understand what to do with it, and the human psychology that powe
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Maximizing Your Customers Mobile Experience (Presented by Airship)
Mobile user expectations are constantly evolving and brands must continuously innovate in order to maintain and grow brand loyalty. By combining the power and extensibility of Salesforce Marketing Clo
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Don't Wait for the Data
Data powers personalization but it isn’t always the easiest to access. We all have wants and desires for our data and the things we could do with the data of our dreams are endless. But realistically,
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Email Design Tips, Tricks + Quick Wins
This session will cover ideas for creating visually stunning emails and quick wins when you don't have a large team (or budget). We’ll dig into designing for email specifically - the limitations that
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The Overdue Arrival of Creative Automation (Presented by Bynder)
The arrival of digital media initiated a 25 year cycle of ever-increasing data gathering, targeted personalization, and campaign automation. But the creative work needed to feed this exploding volume
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Enabling Scalable, Customized Dynamic Content with Cloud Page Dashboards
Today’s marketing landscape demands continuous and deadline-driven customization of content, imagery, send dates and more – often placing a huge amount of pressure on the team. Learn how a Marketing C
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Compelling vs Creepy: Personalization Do's and Don'ts
The demand for personalized and meaningful experiences for customers is a key part to any marketing strategy. But, it’s important to determine the line of being engaged without going overboard — into
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Why Marketing Should Help Drive The Employee Experience
As marketers, values are everything. From driving your company culture to defining the benefits of your services and offerings, values drive campaigns, shape audiences, and ultimately, power the brand
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Amped About AMPscript
Savvy marketers know they can increase open, click and conversion rates via personalized email marketing. This session will introduce the multitude of personalization options available with AMPscript
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Personalizing the Fan Experience
Learn how Pacers Sports & Entertainment is personalizing their web and mobile app experiences to deepen fan engagement and drive revenue by using Abandoned Cart, Abandoned Browse, and Interaction Stud
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Creating Micro-Journeys for Maximum Results
Journey Builder is a valuable addition to a marketer's toolbox, but like most things, if you make it too complex, you may not be getting the most value out of it. In this session we will talk about th
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Make the Most of your Marketing Tech Stack
Building a tech stack that meets your company’s unique needs is a tricky process. You have to balance onboarding solutions that solve problems, maximize your output, or streamline your processes with
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A Conversation with Desirée Rogers
Desirée Rogers is an influential business leader known for her uncanny business acumen and innovative approach to marketing and brand development. She is the first black CEO and Co-Owner of Black Opal
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What Grit Means for Marketers: A Conversation with Angela Duckworth
Angela Duckworth is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. In her landmark research, she reveals the importance of character to succeed in life
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E=MC(Squared): Everything You Need to Know About Einstein Analytics
In this session, Susan Prater will explain how you can use Einstein to personalize customer engagement, improve campaign performance, and turn insights into actions. Specifically, she’ll talk about ab
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