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  • Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...

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  • How Interaction Studio Enhances Personalization for Marketers

    How Interaction Studio Enhances Personalization for Marketers

    Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and

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  • Growing a Brand with Salesforce: HBSE Customer Story34:55

    Growing a Brand with Salesforce: HBSE Customer Story

    Learn how HBSE (owners of Philadelphia 76ers and NJ Devils) has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack..

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  • Working From Home: Make Your Paper Work with Document Management

    Working From Home: Make Your Paper Work with Document Management

    Paperwork is boring and a lot harder when you’re working remotely. By implementing a document management system, you’ll give your team access to the templates they need wherever they are.

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  • Using Journey Builder in Higher Ed to Engage Applicants

    Using Journey Builder in Higher Ed to Engage Applicants

    Learn about the strategic, tactical, and functional elements of how Journey Builder can be used to engage applicants in Higher Ed.

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  • Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Why a Salesforce Partner Is a Good Investment (Despite Budget Cuts)

    Self-implementing to save money is not always the best way to go. Learn why it’s beneficial to work with a partner from the beginning, based on some of the common roadblocks customers encounter.

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  • SFMC: Unique ID 101 (Episode 23)

    SFMC: Unique ID 101 (Episode 23)

    In this episode of ‘In the Clouds’ our hosts Bobby and Cole cover best practices when implementing a unique ID.

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  • Best Practices for Email Deliverability During COVID-19

    Best Practices for Email Deliverability During COVID-19

    Best practices for creating email campaigns during COVID-19, including what content to include, a warm up schedule, and send ramp-up tips.

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  • If You’re Not Social Listening, You’re Social Shouting

    If You’re Not Social Listening, You’re Social Shouting

    Learn how we work with our clients to help them use Social Studio to listen to what customers, competitors, and consumers are saying online.

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  • 4 Steps To Patient Engagement During COVID-19

    4 Steps To Patient Engagement During COVID-19

    Most healthcare organizations have a backlog of 3-4 months worth of elective surgeries and appointments to reschedule, and will also want to work to maintain appointments that were already scheduled..

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  • How To Create Your Marketing Cloud Roadmap

    How To Create Your Marketing Cloud Roadmap

    No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.

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  • What Type of Customer Journey Are You?

    What Type of Customer Journey Are You?

    Are you more of an Abandoned Cart Journey or a re-engagement journey? Based on your travel style and work habits, we can tell you! Take this quiz to find out...

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  • Getting The Most Out of Journey Builder

    Getting The Most Out of Journey Builder

    Journey Builder is a tool that can drive personalized, 1:1 communications with customers and prospects at scale. Here are four tips we utilize when implementing journeys with our customers.

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  • Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

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  • Simplified Abandoned Cart Journeys FTW

    Simplified Abandoned Cart Journeys FTW

    With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

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  • SMS Changes: Retirement of Shared Short Codes (Episode 22)

    SMS Changes: Retirement of Shared Short Codes (Episode 22)

    Learn what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020.

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  • Working From Home: It’s Time to Chat

    Working From Home: It’s Time to Chat

    Learn how Salesforce’s Live Agent and Digital Connect solutions amp up the customer experience by helping you connect customers with the information they need.

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  • 3 Ways FINS Marketers Can Maximize Their Budgets

    3 Ways FINS Marketers Can Maximize Their Budgets

    With closely managed and sometimes shrinking budgets, FINS marketers are under pressure to develop insightful, data-driven strategies with limited time and resources.

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  • 4 Ways Retailers Can Create Frictionless Commerce for Customers

    4 Ways Retailers Can Create Frictionless Commerce for Customers

    Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.

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  • Marketing Cloud: Horror Stories (Episode 21)

    Marketing Cloud: Horror Stories (Episode 21)

    This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.

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