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Marketing Automation: Manufacturing's Secret Weapon
Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.
2020: A Year in Review
As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉
Digital Marketing Trends in 2020 + Predictions for 2021
We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.
4 Holiday Shopping Predictions for Retail Marketers
We made four predictions about what retail marketers should be focused on this holiday shopping season.
Interaction Studio for Financial Services: Your Secret Weapon
Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.
Demystifying Personalization
Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.
Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®
Lev launches SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty.
Salesforce Marketing Cloud: October 2020 Release Highlights
Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.
The 4 Pillars of Personalization in Digital Marketing
Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.
Let's Talk About Text, Baby
Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.
0:00Atrium Health's Journey Forward
Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..
USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud
Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.
NBA Analysis: How Do You Match Up?
Lev works with some of the biggest brands in sports to optimize their marketing strategy, particularly their approach to email marketing. A few of those teams have shared key metrics from the email...
What Should You Test Next In Your Emails?
There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...
Loyalty Programs 101: Creating Value for Customers
Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.
Using Social Studio to Connect with Customers
Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.
Marketing Maturity Snapshot: How Do You Measure Up?
Is your marketing more traditional or integrated? Take our Marketing Maturity Snapshot to learn how your marketing measures up and get tips to how to take your marketing to the next level.
Building a Customer Experience Value Framework
All customer experience initiatives require deep involvement from clients and partners, and the challenge for organizations is making the decision on where and how to get started.
A Marketer's Guide to Holiday Planning (2020)
If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...
4 Innovative Ways Higher Ed is Adapting in the Age of Coronavirus
Higher ed institutions have had to rethink their experience and pivot their operations. Learn about four innovative ways higher ed institutions are leveling up their constituent experience.