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Let's Talk About Text, Baby
Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.
0:00Atrium Health's Journey Forward
Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..
USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud
Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.
NBA Analysis: How Do You Match Up?
Lev works with some of the biggest brands in sports to optimize their marketing strategy, particularly their approach to email marketing. A few of those teams have shared key metrics from the email...
What Should You Test Next In Your Emails?
There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...
Loyalty Programs 101: Creating Value for Customers
Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.
Using Social Studio to Connect with Customers
Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.
Marketing Maturity Snapshot: How Do You Measure Up?
Is your marketing more traditional or integrated? Take our Marketing Maturity Snapshot to learn how your marketing measures up and get tips to how to take your marketing to the next level.
Building a Customer Experience Value Framework
All customer experience initiatives require deep involvement from clients and partners, and the challenge for organizations is making the decision on where and how to get started.
A Marketer's Guide to Holiday Planning (2020)
If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...
4 Innovative Ways Higher Ed is Adapting in the Age of Coronavirus
Higher ed institutions have had to rethink their experience and pivot their operations. Learn about four innovative ways higher ed institutions are leveling up their constituent experience.
4 Tricks for Common Query Studio Error Messages
When an unexpected error message pops up in Query Studio, these 4 tricks can help you avoid some frustration, and give you back more time in your day.
How Interaction Studio Enhances Personalization for Marketers
Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and
34:55Growing a Brand with Salesforce: HBSE Customer Story
Learn how HBSE (owners of Philadelphia 76ers and NJ Devils) has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack..
Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements
Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...
4 Ways Retailers Can Create Frictionless Commerce for Customers
Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.
Marketing and the Customer Experience
When a marketing organization has better insight into customers, the more enabled the marketing team becomes. Learn more, at ATG's Quote 2 Cast, a virtual conference about The Future of Quote to Cash.
Working From Home: It’s Time to Chat
Learn how Salesforce’s Live Agent and Digital Connect solutions amp up the customer experience by helping you connect customers with the information they need.
32:51From Bricks to Clicks: How Retail Marketers are Leaning Into Digital Engagement
These are challenging times for the retail industry. The experience for both the customer and the retailer have changed dramatically due to COVID-19. Now is the time to examine your digital marketing
Five Tips For Mastering the Patient Experience - Lev
A patient’s expectation of a personalized digital experience with their healthcare providers is no longer influenced by just their experiences with other providers, but with every amazing digital...