Innovation Series: GolfNow

May 11, 2021

Innovation Series: GolfNow

This is the sixth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports). She talks about innovative solutions GolfNow has been creating for golfers including a personalized email that presents dynamic, live tee times and weather to golfers based on their locations and preferences, and what they are doing to focus on golfers' long-term lifecycle.

 

Previous Article
Beginning the Pardot Journey
Beginning the Pardot Journey

Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog...

Next Article
Automating Lead Lifecycle with Interaction Studio
Automating Lead Lifecycle with Interaction Studio

Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs acro...