In this webinar, Lev and HBSE—owners of the Philadelphia 76ers, the New Jersey Devils, and Prudential Center—discuss how HBSE has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack to engage their fan base and take their fan experience to the next level.
Watch as we talk about:
- HBSE's adoption of Marketing Cloud and how they leverage it to grow and engage their fan base
- How HBSE is maximizing their use of SFMC by incorporating Ad Studio and Social Studio into their marketing tech stack
- An example of a successful campaign run from Ad Studio and Social Studio, and discuss how other companies may be able to replicate
- HBSE's goals with the platform and why they invested in Salesforce