Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • What Type of Marketer Are You?

    What Type of Marketer Are You?

    While marketers often wear many hats—brand stewards, data analysts, customer advocates—every marketer has something specific that makes them tick. We bet we can guess what type of marketing makes you

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  • What Should Your Job Title Really Be?

    What Should Your Job Title Really Be?

    Find out what your job title should really be based on what type of marketer you are! Tell us what your spirit animal is and how you take your coffee, and we'll tell you what your job title should be

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  • 4 Steps To Patient Engagement During COVID-19

    4 Steps To Patient Engagement During COVID-19

    Most healthcare organizations have a backlog of 3-4 months worth of elective surgeries and appointments to reschedule, and will also want to work to maintain appointments that were already scheduled..

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  • Best Practices for Email Deliverability During COVID-19

    Best Practices for Email Deliverability During COVID-19

    Best practices for creating email campaigns during COVID-19, including what content to include, a warm up schedule, and send ramp-up tips.

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  • Query Studio for Marketers

    Query Studio for Marketers

    Query Studio is a great tool for marketers to leverage data. This blog offers four, common queries marketers can do without assistance from SQL developers.

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  • Datorama 101: Built for Marketers

    Datorama 101: Built for Marketers

    In this podcast we cover the functions of Datorama, things to keep in mind when implementing Datorama, how it complements and compares to Tableau , and the standard Marketing Cloud...

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  • Simplified Abandoned Cart Journeys FTW

    Simplified Abandoned Cart Journeys FTW

    With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

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  • How To Not &$!#% Up Your Salesforce Core Implementation

    How To Not &$!#% Up Your Salesforce Core Implementation

    Salesforce is a powerful platform that can take your business to the next level. Here are pointers to make sure the investment you make in Salesforce is well spent and will continue to drive value.

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  • Marketing During a Pandemic: Live Recording

    Marketing During a Pandemic: Live Recording

    Bobby and Cole cover the do's and don'ts of marketing during a global pandemic during this special live recording of In The Clouds.

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  • Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    Five Actions You Can Take Right Now to Make an Impact in Marketing Cloud

    For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

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  • Campaign Studio: Monitoring Your Automations

    Campaign Studio: Monitoring Your Automations

    Salesforce Marketing Cloud wizard, Stephen Rosenfeld, joins our be-lev-ed hosts to discuss how companies can monitor their automations and triggered sends with Campaign Studio.

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  • Is Your Organization Ready For a ‘New Normal’?

    Is Your Organization Ready For a ‘New Normal’?

    We don’t know what the future will bring, but we do know that to be successful we must adapt and change to meet the needs of our customers. By leveraging the technology and systems in place we can evo

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  • You Down With OTT: Trends Impacting Marketing To Media Consumers36:23

    You Down With OTT: Trends Impacting Marketing To Media Consumers

    Jonathan Miranda and Candice Edwards from Salesforce join Tim Mosa and Ryan McCambridge from Lev to discuss the future of the media + entertainment industry - specifically the impacts of OTT services

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  • Communities Over Content: The Importance of Community Engagement in Media

    Communities Over Content: The Importance of Community Engagement in Media

    As the amount of content continues to grow, we’ll continue to see communities and micro-communities organize and identify with that content. And, as fans become more involved and immersed...

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  • Is Your Salesforce Instance Set Up For Remote Working?

    Is Your Salesforce Instance Set Up For Remote Working?

    The past few weeks have been interesting to say the least. Many organizations are taking steps to ensure the safety of their employees and partners while continuing to still do business by...

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  • The One Where We Binged All The Episodes: Marketing To Media Consumers

    The One Where We Binged All The Episodes: Marketing To Media Consumers

    It’s the year 2000. Your favorite TV show is Friends. To watch, you tuned in (on your Sony Trinitron Television) to NBC at 8:30 p.m., every Thursday (unless one of your friends with Tivo did you a...

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  • Lev Among First to Earn Audience Studio Accreditation

    Lev Among First to Earn Audience Studio Accreditation

    INDIANAPOLIS, IN (March 4, 2020) — Lev, a leading marketing technology consultancy based in Indianapolis, is one of the first Salesforce partners to achieve accreditation for Audience Studio...

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  • Interaction Studio 101: Everything You Need To Know

    Interaction Studio 101: Everything You Need To Know

    In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...

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  • How To Create Your Marketing Cloud Roadmap

    How To Create Your Marketing Cloud Roadmap

    No matter where you are in your Marketing Cloud Journey, having a detailed plan of objectives, personas, priorities, and timeframes will help align your team and set them up for success.

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  • 2019 Holiday Planning Guide

    2019 Holiday Planning Guide

    This eBook has a month-by-month checklist and includes tips and tricks on boosting email engagement, increasing conversions, and delivering an incredible customer experience for the holiday season...

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