Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • 2020: A Year in Review

    2020: A Year in Review

    As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • 4 Holiday Shopping Predictions for Retail Marketers

    4 Holiday Shopping Predictions for Retail Marketers

    We made four predictions about what retail marketers should be focused on this holiday shopping season.

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  • Interaction Studio for Financial Services: Your Secret Weapon

    Interaction Studio for Financial Services: Your Secret Weapon

    Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

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  • Demystifying Personalization

    Demystifying Personalization

    Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.

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  • Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev launches SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty.

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  • Salesforce Marketing Cloud: October 2020 Release Highlights

    Salesforce Marketing Cloud: October 2020 Release Highlights

    Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.

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  • The 4 Pillars of Personalization in Digital Marketing

    The 4 Pillars of Personalization in Digital Marketing

    Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.

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  • Let's Talk About Text, Baby

    Let's Talk About Text, Baby

    Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.

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  • Atrium Health's Journey Forward0:00

    Atrium Health's Journey Forward

    Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..

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  • USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

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  • NBA Analysis: How Do You Match Up?

    NBA Analysis: How Do You Match Up?

    Lev works with some of the biggest brands in sports to optimize their marketing strategy, particularly their approach to email marketing. A few of those teams have shared key metrics from the email...

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  • What Should You Test Next In Your Emails?

    What Should You Test Next In Your Emails?

    There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...

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  • Loyalty Programs 101: Creating Value for Customers

    Loyalty Programs 101: Creating Value for Customers

    Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

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  • Using Social Studio to Connect with Customers

    Using Social Studio to Connect with Customers

    Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.

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  • Marketing Maturity Snapshot: How Do You Measure Up?

    Marketing Maturity Snapshot: How Do You Measure Up?

    Is your marketing more traditional or integrated? Take our Marketing Maturity Snapshot to learn how your marketing measures up and get tips to how to take your marketing to the next level.

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  • Building a Customer Experience Value Framework

    Building a Customer Experience Value Framework

    All customer experience initiatives require deep involvement from clients and partners, and the challenge for organizations is making the decision on where and how to get started.

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  • A Marketer's Guide to Holiday Planning (2020)

    A Marketer's Guide to Holiday Planning (2020)

    If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...

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