The Art of Crafting an Effective Marketing Campaign
In this blog post, we examine the elements that make up an effective marketing campaign, and how you can maintain success and consistency throughout all of your campaigns.
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Strategy
We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.
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Appealing to the Emotions of B2C Consumers
Brands who are able to meet consumers where they're at emotionally are more likely to build lasting relationships. In this blog, we'll discuss how to build your own authentic customer experience.
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How B2B Customer Experiences Are Becoming Technology-Led
In this article, we’ll discuss how B2B customer experiences are moving towards being “technology-led," and how your team can cultivate its own hyper-personalized experiences that wow your audience.
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Huber Engineering's Most Innovative Campaigns
In this episode, our guest Jenna Giles joins Laura and Jordan to discuss how Lev and Huber Engineering worked together to use Huber's innovative content to create hyper-personalized email campaigns.
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AI - How It’s Augmenting Marketing as We Know It
In this article, we explore recent updates in the generative AI space, how it's changing current workflows, and how it could transform marketing in the future.
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Determining the Next Steps of Your Digital Transformation Journey
Undergoing digital transformation can further optimize processes and personalize the customer experience, but where should you begin? In this blog, Learn how to reach the next steps of your journey.
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SPARC Group: Digitally Transforming the Customer Experience One Brand at a Time
Discover how SPARC Group LLC continues to enhance their customer experience across all their retail brands in-stores and online by digitally transforming their marketing operations.
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What Does a Marketer’s Digital Transformation Look Like?
Digital transformation modifies business technologies and processes to enhance the customer experience. By looking at what a marketer's transformation looks like, it becomes easier to obtain yourself.
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Addressing Marketing Team Gaps with External Help
During economic challenges, marketers are often asked to do more with fewer resources. In this article, discover how you can overcome common challenges and bridge team gaps with external help.
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A Digital Transformation Fireside Chat with SPARC Group LLC
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Crafting the Ultimate Content Strategy on a Limited Budget
How do you ensure your own pieces stand above the many already out there, especially with constrained resources? Read now to gain best practices that will set your content program up for success.
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How to Build an Omnichannel Marketing Strategy with Constrained Resources
Even with a reduced budget, there's still paths to take to establish more personalized experiences across channels. Discover how your team can build an omnichannel strategy with constrained resources.
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Enhance Your eCommerce Experience with an Omnichannel Approach
Discover helpful tips on how you can implement an omnichannel eCommerce strategy to grow your audience and provide personalized shopping experiences.
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A Marketer's Guide to Maximizing the Value of Your MarTech Stack
To enable growth with a stagnant budget, you must maximize the ROI of your tech stack. Read this guide to learn how you can fully use your MarTech stack to automate & enhance personalized experiences.
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Top 4 Ways to Level Up Your MarTech's Capabilities
Ideally, your MarTech should make it easier to execute and optimize marketing campaigns. But with many platforms out there, how do you know which are right for you? Read this article to find out!
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Marketing Automation Accelerates Customer Value
With stagnant budgets and increasing responsibilities, how can you focus on strategic initiatives? By automating manual tasks, you can begin to prioritize improving the customer experience.
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How to Overcome Your MarTech's Limitations
For many marketers, manual workflows still rule their martech. By analyzing your strategy and martech limits, you can begin to automate manual processes & create more engaging customer experiences.
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Get Your Marketing Strategy Primed for 2023
As we reflect on 2022, it’s valuable to gauge what trends will be at the forefront in 2023, so you can prepare and adjust your strategy accordingly.
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How Sonos’ Roam Shoppable Email Won the Litmus Choice: Best Email Design (B2C) Award
Discover how Lev and Sonos' Roam Shoppable Email won the Litmus Choice: Best Email Design (B2C) Award by creating an email that incorporates dynamic, personalized content.
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Top 5 Marketing Lessons From 2022
‘Tis the season to reflect on 5 marketing lessons we’ve learned throughout 2022, so we all can apply them and hit the ground running in 2023.
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