Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Ultraviolet Keynote Sessions: Angela Duckworth

    Ultraviolet Keynote Sessions: Angela Duckworth

    In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth, psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance.

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  • Ultraviolet Keynote Sessions: Desirée Rogers

    Ultraviolet Keynote Sessions: Desirée Rogers

    In this keynote Lev's Rachel Gilliam talks to In this keynote Lev's Rachel Gilliam talks to Desirée Rogers, the first black CEO and Co-Owner of Black Opal Beauty.

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  • ACCESS GUIDE
  • Three Common Pitfalls to Avoid in Pardot

    Three Common Pitfalls to Avoid in Pardot

    Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

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  • Beginning the Pardot Journey

    Beginning the Pardot Journey

    Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

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  • Innovation Series: GolfNow

    Innovation Series: GolfNow

    In this episode the hosts talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports) about the innovation solutions they have created for golfers.

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  • Automating Lead Lifecycle with Interaction Studio

    Automating Lead Lifecycle with Interaction Studio

    Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs across the customer lifecycle.

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  • Innovation Series: Movable Ink

    Innovation Series: Movable Ink

    In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink.

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how

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  • Let's Learn Something Together at Ultraviolet

    Let's Learn Something Together at Ultraviolet

    Lev's CEO Michael Burton shares what Ultraviolet success means to him, and what he's looking forward to the most.

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  • The Future of Paid Media (Part 1): How Did We Get Here?

    The Future of Paid Media (Part 1): How Did We Get Here?

    There have been a lot of changes in consumer data privacy that will affect how 3rd party cookies are used. Learn how we got here, and how to begin preparing for the changes on the way.

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  • Why You Should Attend Ultraviolet

    Why You Should Attend Ultraviolet

    Find out what makes Ultraviolet different from other conferences.

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  • 5 Tips for Preparing for Your SFMC Certification

    5 Tips for Preparing for Your SFMC Certification

    Lev's Technical Trainer shares her top five tips on how to prepare for the Salesforce Marketing Cloud certification.

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  • Introducing the Ultraviolet Keynote Speakers!

    Introducing the Ultraviolet Keynote Speakers!

    We are so excited to announce Angela Duckworth, Desirée Rogers, and Scott Dorsey as keynote speakers for the first-ever Ultraviolet conference, April 6-7!

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  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • 2020: A Year in Review

    2020: A Year in Review

    As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • 4 Holiday Shopping Predictions for Retail Marketers

    4 Holiday Shopping Predictions for Retail Marketers

    We made four predictions about what retail marketers should be focused on this holiday shopping season.

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