A Deep Dive Into Fox Corporation's MarTech Stack
Kevin Cuxil, VP of Marketing Technology at Fox, discusses their MarTech stack, why they have multiple CDPs, how his team works together, and what the future holds for them.
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Strategy
We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.
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How To Build Your First Email Template in Pardot’s Lightning Email Builder⚡️
A step-by-step guide to building your first email template in Pardot's Lightning Email Builder.
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Made For You: How Bassett Furniture Powers Their Customer Journeys with Journey Builder
Learn about some of the journeys Bassett uses to provide their customers with a hyper-personalized experience.
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What, Where, and When: How to Activate Personalization For Your Business
In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your da
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The Future of Marketing: A Conversation with Crystal Washington
Lev expert and SVP, Strategy Ryan McCambridge will be joined by Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech
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How Rockland Trust Used Interaction Studio to Achieve Their Business Goals
Rockland Trust has been using Interaction Studio to personalize their web user experience to provide a higher level of customer satisfaction, and increase conversion rates and wallet share of their cu
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LEV-el Up Your Strategy Game
Today, your marketing teams are faced with bigger brand asks, smaller budgets, smaller team capacities, and a constantly changing customer landscape. At the forefront of MarTech enablement there are b
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Failing Is a Learning Opportunity
Effective consulting relies on having deep, situational knowledge and expertise that can only be gained by experiencing some failure along the way. To fail is normal and human, and will only make you
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Embracing Accountability: A Conversation with Kara Swisher
Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice Pr
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Lessons in Customer Experience: Learning from Disruption in the Comms, Media & Technology Industries
In this session, we'll dive into subscription business models that have disrupted the Comms, Media & Technology industry, especially as we think of entertainment and streaming services. We'll go throu
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Marketing Success at Any Size
Whether you have an in-house marketing team of 2 people or 20 people, Marketing Cloud can be an effective tool to manage and scale digital marketing activities. In this panel discussion, hear from thr
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Send Better Emails
Everyone wants to believe their marketing emails are performing well and driving conversions, but what if the data tells a different story? Even the most beautifully designed emails can fail if they d
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Which Interaction Studio Use Cases Are Right For Me?
What's great about Interaction Studio is that it gives you nearly unlimited possibilities for personalizing the customer experience. What can be scary is not knowing where to start with those possibil
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How Good Journeys Become Great
From innovative techniques to hacking human behavior, this session will dive into what takes a consumer journey to the next level. We will explore intriguing Journey Builder concepts including counter
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5 Prep Strategies to Support Inbox Placement
A well thought out IP warming plan is an important first step to earning a good sender reputation.
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4 Ways Financial Services Marketers Play a Role in Risk Management
Managing risk and staying compliant is an important aspect of financial services marketing.
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A Conversation with Fox's VP of Marketing Technology Kevin Cuxil
Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation.
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6 Reasons Why You Should Attend Ultraviolet
Ultraviolet is back! Here's why you should attend.
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Einstein Recipes: Interaction Studio’s Secret Ingredient
One of Interaction Studio’s most powerful features is Einstein Recipes. This blog will share what they are and when and where to use them.
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Cognitive Marketing Series: Heuristics and Biases Part 1
The hosts frame what heuristics and biases are and why marketers should care.
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