Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • Digital Marketing’s Evolution of Speed

    Digital Marketing’s Evolution of Speed

    The world's top brands are no longer just one step ahead of the consumer, they are many calculations and processes per millisecond ahead.

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  • 2021: A Year In Review

    2021: A Year In Review

    As we enter a new year, ‘tis the season for reflecting upon the past year—including accomplishments, achievements, and lessons learned.

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  • Marketing Trends and Predictions for 2022

    Marketing Trends and Predictions for 2022

    Lev's Marketing Strategy and Services team shares their predictions for 2022 in Creative + Brand, Email Marketing, Digital Marketing + SEO, and Paid Media.

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  • The Journey to Building a Journey

    The Journey to Building a Journey

    Marketing Cloud’s Journey Builder is user-friendly, but that doesn’t mean journeys come together without essential pre-planning, production, and maintenance work. To create the ideal journey...

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  • Journey Lookbook

    Journey Lookbook

    We help our customers create journeys every day — from simple to complex, spanning across many industries from retail to financial services. We created this lookbook to provide a behind-the-scenes...

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  • Is Your Marketing Team Prepared to Communicate in a Crisis?

    Is Your Marketing Team Prepared to Communicate in a Crisis?

    When a crisis strikes, having a solid plan of action is your best offense. These 5 steps will help guide your marketing team to success.

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  • Fireside Chat: Driving Exceptional B2B Experiences with Salesforce Marketing Cloud56:00

    Fireside Chat: Driving Exceptional B2B Experiences with Salesforce Marketing Cloud

    Hear from our expert panelists, who discuss the trends outlined in Salesforce’s 2021 State of Marketing report and what they mean for them as B2B marketing leaders.

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  • Crawl-Walk-Run with Interaction Studio37:18

    Crawl-Walk-Run with Interaction Studio

    Learn about Iovate's overall marketing goals and an overview of the marketing team, their personalization approach, Interaction Studio use cases and implementation process

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  • 3 Digital Trends Banks are Embracing this Holiday Season

    3 Digital Trends Banks are Embracing this Holiday Season

    Learn what trends banks are leaning into this holiday season to level up their customers' digital experiences.

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  • Inside Lev's Marketing Tech Stack with Holly Enneking

    Inside Lev's Marketing Tech Stack with Holly Enneking

    Holly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack.

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  • The Power of Personalisation38:41

    The Power of Personalisation

    Personalisation doesn’t have to be hard. We’re not saying it’s easy, but with the right tools, a solid strategy, and a proper roadmap in place, you can continuously optimise your personalisation...

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  • Innovation Series: Interaction Studio - Professional Sports1:40

    Innovation Series: Interaction Studio - Professional Sports

    This video shows how a professional sports team is using Interaction Studio to boost ticket sales without placing additional work on their sales team. They experienced a 147% increase in CTR, and...

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  • Innovation Series: Interaction Studio - Retail/Ecommerce1:25

    Innovation Series: Interaction Studio - Retail/Ecommerce

    This video shows how an online retailer used Interaction Studio to speed up their time to conversions for new customers. Their solution resulted in a 54% increase in email opt-ins.

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  • Innovation Series: Interaction Studio - Banking1:28

    Innovation Series: Interaction Studio - Banking

    This video shows how a regional bank was able to increase their website clickthrough rate by 30%, increase product exposure, and increase the amount of time visitors spend on their site using IS.

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  • CDPs With Martin Kihn

    CDPs With Martin Kihn

    Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs.

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  • CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    Together, CDP and Interaction Studio form an incredibly powerful personalization engine. Learn what each of these tools offer, and how they can take your personalization to the next level.

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  • Cognitive Marketing Series: Paradox of Choice

    Cognitive Marketing Series: Paradox of Choice

    In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented.

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  • Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.

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  • Lev Is Officially a Salesforce CDP Consulting Partner

    Lev Is Officially a Salesforce CDP Consulting Partner

    Lev is among the first wave of Salesforce partners to achieve accreditation for Salesforce’s CDP (Customer Data Platform).

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  • A Marketers Guide to Dreamforce 2021

    A Marketers Guide to Dreamforce 2021

    For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.

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