Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • Innovation Series: Movable Ink

    Innovation Series: Movable Ink

    In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink.

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how

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  • Let's Learn Something Together at Ultraviolet

    Let's Learn Something Together at Ultraviolet

    Lev's CEO Michael Burton shares what Ultraviolet success means to him, and what he's looking forward to the most.

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  • The Future of Paid Media (Part 1): How Did We Get Here?

    The Future of Paid Media (Part 1): How Did We Get Here?

    There have been a lot of changes in consumer data privacy that will affect how 3rd party cookies are used. Learn how we got here, and how to begin preparing for the changes on the way.

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  • Why You Should Attend Ultraviolet

    Why You Should Attend Ultraviolet

    Find out what makes Ultraviolet different from other conferences.

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  • 5 Tips for Preparing for Your SFMC Certification

    5 Tips for Preparing for Your SFMC Certification

    Lev's Technical Trainer shares her top five tips on how to prepare for the Salesforce Marketing Cloud certification.

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  • Introducing the Ultraviolet Keynote Speakers!

    Introducing the Ultraviolet Keynote Speakers!

    We are so excited to announce Angela Duckworth, Desirée Rogers, and Scott Dorsey as keynote speakers for the first-ever Ultraviolet conference, April 6-7!

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  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • 2020: A Year in Review

    2020: A Year in Review

    As we wrap up 2020, and look forward to 2021, we are sharing some of the highlights we have celebrated from this extraordinary (or anything-but-ordinary) year. 🎉

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • 4 Holiday Shopping Predictions for Retail Marketers

    4 Holiday Shopping Predictions for Retail Marketers

    We made four predictions about what retail marketers should be focused on this holiday shopping season.

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  • Interaction Studio for Financial Services: Your Secret Weapon

    Interaction Studio for Financial Services: Your Secret Weapon

    Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

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  • Demystifying Personalization

    Demystifying Personalization

    Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.

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  • Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev Launches SubscriberX: An Integrated Marketing Solution for Subscriber Experience powered by Salesforce®

    Lev launches SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty.

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  • Salesforce Marketing Cloud: October 2020 Release Highlights

    Salesforce Marketing Cloud: October 2020 Release Highlights

    Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.

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  • The 4 Pillars of Personalization in Digital Marketing

    The 4 Pillars of Personalization in Digital Marketing

    Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.

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  • Let's Talk About Text, Baby

    Let's Talk About Text, Baby

    Text messaging provides mobile users a fast, convenient, and constant channel for communicating. Here are five SMS best practices for your next marketing campaign.

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  • Atrium Health's Journey Forward0:00

    Atrium Health's Journey Forward

    Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..

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