Strategy

We weave strategy and deep technical expertise into every solution to help marketers level up their customer experience.

  • Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Q&A with Martin Kihn: What Marketers Need to Know About CDPs

    Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.

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  • Lev Is Officially a Salesforce CDP Consulting Partner

    Lev Is Officially a Salesforce CDP Consulting Partner

    Lev is among the first wave of Salesforce partners to achieve accreditation for Salesforce’s CDP (Customer Data Platform).

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  • A Marketers Guide to Dreamforce 2021

    A Marketers Guide to Dreamforce 2021

    For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.

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  • Einstein Analytics 101

    Einstein Analytics 101

    You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.

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  • A Marketer's Guide to Holiday Planning (2021)

    A Marketer's Guide to Holiday Planning (2021)

    The holiday season is fast-approaching, meaning it's time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide.

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  • Ampscript 101: Amped About Ampscript

    Ampscript 101: Amped About Ampscript

    This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

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  • Do It For The Fans: Three Plays to Level Up the Fan Experience

    Do It For The Fans: Three Plays to Level Up the Fan Experience

    Today’s fans are savvy. They want highly personalized experiences that reflect exactly what they want, when they want it, and opportunities to engage—whether in person or digitally...

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  • Cognitive Marketing Series: The Law of Least Effort

    Cognitive Marketing Series: The Law of Least Effort

    This episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort.

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  • 3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.

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  • Building a Marketing Tech Stack? Start here.

    Building a Marketing Tech Stack? Start here.

    This post will identify common challenges marketers encounter on their way to building a tech stack, and provide five things to think about when adding something new to your lineup.

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  • Apple's Mail Privacy Protection: What You Need to Know

    Apple's Mail Privacy Protection: What You Need to Know

    This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.

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  • How to Maximize Lead Lifecycle in Pardot

    How to Maximize Lead Lifecycle in Pardot

    Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.

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  • Next Level Personalization: Unlocking The Power of Interaction Studio

    Next Level Personalization: Unlocking The Power of Interaction Studio

    Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...

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  • How Atrium Health is Growing Patient Relationships Through Digital Engagement

    How Atrium Health is Growing Patient Relationships Through Digital Engagement

    Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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  • Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud

    Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.

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  • 10 Ways Digital Marketing Enhances the Fan Experience

    10 Ways Digital Marketing Enhances the Fan Experience

    As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.

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  • Ultraviolet Keynote Sessions: Angela Duckworth

    Ultraviolet Keynote Sessions: Angela Duckworth

    In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth, psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance.

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  • Ultraviolet Keynote Sessions: Desirée Rogers

    Ultraviolet Keynote Sessions: Desirée Rogers

    In this keynote Lev's Rachel Gilliam talks to In this keynote Lev's Rachel Gilliam talks to Desirée Rogers, the first black CEO and Co-Owner of Black Opal Beauty.

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  • Three Common Pitfalls to Avoid in Pardot

    Three Common Pitfalls to Avoid in Pardot

    Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

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