Strategy

Find out what your job title should really be based on what type of marketer you are! Tell us what your spirit animal is and how you take your coffee, and we'll tell you what your job title should be

Most healthcare organizations have a backlog of 3-4 months worth of elective surgeries and appointments to reschedule, and will also want to work to maintain appointments that were already scheduled..

Best practices for creating email campaigns during COVID-19, including what content to include, a warm up schedule, and send ramp-up tips.

In this podcast we cover the functions of Datorama, things to keep in mind when implementing Datorama, how it complements and compares to Tableau , and the standard Marketing Cloud...

With an increased emphasis on ecommerce and a need to drive conversions for online sales, an effective abandoned cart journey is essential.

Salesforce is a powerful platform that can take your business to the next level. Here are pointers to make sure the investment you make in Salesforce is well spent and will continue to drive value.

Bobby and Cole cover the do's and don'ts of marketing during a global pandemic during this special live recording of In The Clouds.

For marketers working in Marketing Cloud there are still actionable steps you can take right now to make sure your digital programs are ready when you’re given the green light to move forward.

Salesforce Marketing Cloud wizard, Stephen Rosenfeld, joins our be-lev-ed hosts to discuss how companies can monitor their automations and triggered sends with Campaign Studio.

We don’t know what the future will bring, but we do know that to be successful we must adapt and change to meet the needs of our customers. By leveraging the technology and systems in place we can evo

As the amount of content continues to grow, we’ll continue to see communities and micro-communities organize and identify with that content. And, as fans become more involved and immersed...

The past few weeks have been interesting to say the least. Many organizations are taking steps to ensure the safety of their employees and partners while continuing to still do business by...

It’s the year 2000. Your favorite TV show is Friends. To watch, you tuned in (on your Sony Trinitron Television) to NBC at 8:30 p.m., every Thursday (unless one of your friends with Tivo did you a...

INDIANAPOLIS, IN (March 4, 2020) — Lev, a leading marketing technology consultancy based in Indianapolis, is one of the first Salesforce partners to achieve accreditation for Audience Studio...

In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...