The Art of Crafting an Effective Marketing Campaign
In this blog post, we examine the elements that make up an effective marketing campaign, and how you can maintain success and consistency throughout all of your campaigns.
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In this blog post, we examine the elements that make up an effective marketing campaign, and how you can maintain success and consistency throughout all of your campaigns.
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Brands who are able to meet consumers where they're at emotionally are more likely to build lasting relationships. In this blog, we'll discuss how to build your own authentic customer experience.
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In this article, we’ll discuss how B2B customer experiences are moving towards being “technology-led," and how your team can cultivate its own hyper-personalized experiences that wow your audience.
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In this episode, our guest Jenna Giles joins Laura and Jordan to discuss how Lev and Huber Engineering worked together to use Huber's innovative content to create hyper-personalized email campaigns.
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In this article, we explore recent updates in the generative AI space, how it's changing current workflows, and how it could transform marketing in the future.
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Undergoing digital transformation can further optimize processes and personalize the customer experience, but where should you begin? In this blog, Learn how to reach the next steps of your journey.
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Discover how SPARC Group LLC continues to enhance their customer experience across all their retail brands in-stores and online by digitally transforming their marketing operations.
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Digital transformation modifies business technologies and processes to enhance the customer experience. By looking at what a marketer's transformation looks like, it becomes easier to obtain yourself.
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During economic challenges, marketers are often asked to do more with fewer resources. In this article, discover how you can overcome common challenges and bridge team gaps with external help.
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How do you ensure your own pieces stand above the many already out there, especially with constrained resources? Read now to gain best practices that will set your content program up for success.
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Even with a reduced budget, there's still paths to take to establish more personalized experiences across channels. Discover how your team can build an omnichannel strategy with constrained resources.
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Discover helpful tips on how you can implement an omnichannel eCommerce strategy to grow your audience and provide personalized shopping experiences.
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To enable growth with a stagnant budget, you must maximize the ROI of your tech stack. Read this guide to learn how you can fully use your MarTech stack to automate & enhance personalized experiences.
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Ideally, your MarTech should make it easier to execute and optimize marketing campaigns. But with many platforms out there, how do you know which are right for you? Read this article to find out!
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With stagnant budgets and increasing responsibilities, how can you focus on strategic initiatives? By automating manual tasks, you can begin to prioritize improving the customer experience.
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For many marketers, manual workflows still rule their martech. By analyzing your strategy and martech limits, you can begin to automate manual processes & create more engaging customer experiences.
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As we reflect on 2022, it’s valuable to gauge what trends will be at the forefront in 2023, so you can prepare and adjust your strategy accordingly.
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Discover how Lev and Sonos' Roam Shoppable Email won the Litmus Choice: Best Email Design (B2C) Award by creating an email that incorporates dynamic, personalized content.
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‘Tis the season to reflect on 5 marketing lessons we’ve learned throughout 2022, so we all can apply them and hit the ground running in 2023.
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