For anyone who has tried to expand mobile marketing globally, you know it's not an easy task. Today, consumers outside the US do not leverage SMS text making it difficult to reach your global customers. So you must find a way to meet them where they are… on apps like WhatsApp. Lev has supported Marketing Cloud to WhatsApp messaging since the WhatsApp beta release in 2019. We will talk about how the Marketing Cloud to WhatsApp integration works, pitfalls to watch out for, and just how successful WhatsApp can be in engaging your global customer.