Like most things in 2020, shopping during the holidays will be a little different this year. Ad budgets are still tight, lockdown restrictions are still in place in some areas, and many are still opting to stay home and limit their potential exposure to COVID-19.
However, if this year has taught us one thing, it’s that we are resilient. As marketers, we have all had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data, gives you many actionable ideas, and ignites a little spark of holiday spirit that we all need right now.