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How SMS Is Shaping the Future of Hybrid Shopping

While consumers are shopping online more than ever, they’re not kicking their in-store shopping habits any time soon. Shoppers aren’t limiting themselves to one type of experience. Instead, they’re embracing hybrid experiences, and they expect more personalization every step of the way—from browsing to buying. SMS marketing has established itself as a crucial relationship-building and revenue-driving channel for retail, e-commerce, and DTC brands. By leveraging first-party data, brands can personalize SMS messages based on shoppers' preferences or even utilize geo-targeting to create a seamless customer experience in-store or online. Join our powerhouse panel with Wolverine and Salesforce as we discuss: +What Wolverine has learned about heightened customer expectations and how to meet them +The benefits of connecting Attentive with Salesforce to attract and engage new text subscribers +How to use text messaging as part of your customer journey and acquisition