It’s the Most Wonderful Time of the Year!

Well, maybe not quite yet, but the holiday season is fast approaching (seemingly faster than ever before) which means it’s time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide. 

2020 was … a lot. And, it changed a lot of things — including the way we shop. Retailers have had to quickly pivot their business strategies, and those that have done so, and done it well, have been successful. Marketers have also had to adapt to change and flex our creative muscles to meet the ever-changing world. 

We hope this planning guide provides you with some lightbulb moments, creative and actionable ideas, and a little bit of joy as you head into your holiday marketing season — the hap-happiest season of all!