With the holiday season fast approaching, it’s that time of the year to begin finalizing your promotions. Follow these best practices to take your holiday marketing campaigns to the next level.
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Learn about some of the journeys Bassett uses to provide their customers with a hyper-personalized experience.
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Wild Birds Unlimited (WBU) took a crawl-walk-run (or fledge, fly, soar) approach to implementing Interaction Studio with 3 key use cases: Fledge: Abandoned Cart Exit Disruption Pop-Up Fly: Journey In
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For anyone who has tried to expand mobile marketing globally, you know it's not an easy task. Today, consumers outside the US do not leverage SMS text making it difficult to reach your global customer
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We help our customers create journeys every day — from simple to complex, spanning across many industries from retail to financial services. We created this lookbook to provide a behind-the-scenes...
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Learn how marketers can beat supply chain delays with 8 digital marketing strategies that will keep customers informed and happy.
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Learn about Iovate's overall marketing goals and an overview of the marketing team, their personalization approach, Interaction Studio use cases and implementation process
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Personalisation doesn’t have to be hard. We’re not saying it’s easy, but with the right tools, a solid strategy, and a proper roadmap in place, you can continuously optimise your personalisation...
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This video shows how an online retailer used Interaction Studio to speed up their time to conversions for new customers. Their solution resulted in a 54% increase in email opt-ins.
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The holiday season is fast-approaching, meaning it's time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide.
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Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...
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Learn how Equinox worked with Lev to take control of their data, and created a better experience for their members.
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We made four predictions about what retail marketers should be focused on this holiday shopping season.
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Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.
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If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...
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Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.
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These are challenging times for the retail industry. The experience for both the customer and the retailer have changed dramatically due to COVID-19. Now is the time to examine your digital marketing
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Preference centers allow digital retail marketers an opportunity to enhance their online brand presence, by aligning their digital marketing with current customer shopping behavior.
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This eBook has a month-by-month checklist and includes tips and tricks on boosting email engagement, increasing conversions, and delivering an incredible customer experience for the holiday season...
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How a regional grocer leveraged a birthday email journey to treat their customers to a sweet treat and provide a delightful customer experience using Salesforce Marketing Cloud
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