Retail + CPG
We help top retail + CPG brands connect with their customers using Salesforce.
4 Holiday Shopping Predictions for Retail Marketers
We made four predictions about what retail marketers should be focused on this holiday shopping season.
Loyalty Programs 101: Creating Value for Customers
Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.
A Marketer's Guide to Holiday Planning (2020)
If 2020 has taught us one thing, it’s that we are resilient. As marketers, we have had to embrace changes and lean into being creative and nimble. We hope this guide arms you with insightful data...
4 Ways Retailers Can Create Frictionless Commerce for Customers
Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.
From Bricks to Clicks: How Retail Marketers are Leaning Into Digital Engagement
These are challenging times for the retail industry. The experience for both the customer and the retailer have changed dramatically due to COVID-19. Now is the time to examine your digital marketing
Uncovering Opportunities in Retail with Preference Centers
Preference centers allow digital retail marketers an opportunity to enhance their online brand presence, by aligning their digital marketing with current customer shopping behavior.
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2019 Holiday Planning Guide
This eBook has a month-by-month checklist and includes tips and tricks on boosting email engagement, increasing conversions, and delivering an incredible customer experience for the holiday season...
A Seriously Sweet ROI: How a Regional Grocer Used Birthday Email Journeys
How a regional grocer leveraged a birthday email journey to treat their customers to a sweet treat and provide a delightful customer experience using Salesforce Marketing Cloud
How to Pull Off Sponsored Emails Without Annoying Your Customers
Sponsored emails (or “Graymail”) can be a great way to partner with like-minded brands to reach new audiences, but it can be hard to get them right without annoying your customers. Wondering what...
Preference Centers 101: Customer Marketing Solutions
Preference centers are a valuable tool in the belt of a digital, cross-channel marketer. Simply put, your preference center is the place in which your customers have the ability to select and adjust..
2018 Holiday Planning Guide
With an earlier Cyber Week start time, this means personalization continues to be important and positively impacts sales. AI can be leveraged to continually assist brands in standing out with features
Creating a Cohesive National Marketing Strategy Through Marketing Cloud
With franchises across the country, this leading retailer needed a better way to coordinate a marketing strategy that would be cohesive and reflective of their national brand. They chose SFMC to...
Creating a 360° View of Sales Processes via Sales Cloud
By standing up a Sales Cloud account, the company gained the ability to track the sales cycle for each customer from pre-sales to fulfillment. This gave them easy access to pull reports and analyze...