Retail + CPG

Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

Creating frictionless commerce is always a valuable tool for retailers, but now that there are more eyes online and clicks on your site it can make or break your business.

Preference centers allow digital retail marketers an opportunity to enhance their online brand presence, by aligning their digital marketing with current customer shopping behavior.

How a regional grocer leveraged a birthday email journey to treat their customers to a sweet treat and provide a delightful customer experience using Salesforce Marketing Cloud

Sponsored emails (or “Graymail”) can be a great way to partner with like-minded brands to reach new audiences, but it can be hard to get them right without annoying your customers. Wondering what...

Preference centers are a valuable tool in the belt of a digital, cross-channel marketer. Simply put, your preference center is the place in which your customers have the ability to select and adjust..

With franchises across the country, this leading retailer needed a better way to coordinate a marketing strategy that would be cohesive and reflective of their national brand. They chose SFMC to...

By standing up a Sales Cloud account, the company gained the ability to track the sales cycle for each customer from pre-sales to fulfillment. This gave them easy access to pull reports and analyze...