In this episode, we discuss the Google Analytics 360 integration with Salesforce Marketing Cloud to help ma...
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Learn how we "Stay in Lev" with our subscribers with a step-by-step process of our re-engagement program in Engagement Studio.
Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs.
Together, CDP and Interaction Studio form an incredibly powerful personalization engine. Learn what each of these tools offer, and how they can take your personation to the next level.
In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented.
Learn more about how marketers can harness the power of CDPs in this interview with Martin Kihn.
Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below are 4 steps to set yourself up for success.
Lev is among the first wave of Salesforce partners to achieve accreditation for Salesforce’s CDP (Customer Data Platform).
For those looking to glean some excellent, marketing-focused takeaways from Dreamforce, check out these sessions.
You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.
This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.
This episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort.
The Salesforce AppExchange is an invaluable tool for certified partner solutions. This post discusses the pros and cons of building vs buying.
In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder.
Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.
This post will identify common challenges marketers encounter on their way to building a tech stack, and provide five things to think about when adding something new to your lineup.
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.
This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.
Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.
Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.