In this episode, we discuss the Google Analytics 360 integration with Salesforce Marketing Cloud to help ma...
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This post will identify common challenges marketers encounter on their way to building a tech stack, and provide five things to think about when adding something new to your lineup.
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
Deciding what kind of CRM solution to use is a difficult decision. This post highlights the pros and cons of three different solution options: homegrown, turnkey, and Salesforce.
This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.
Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.
Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.
Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.
Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.
Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.
Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts.
As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.
In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth, psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance.
In this keynote Lev's Rachel Gilliam talks to In this keynote Lev's Rachel Gilliam talks to Desirée Rogers, the first black CEO and Co-Owner of Black Opal Beauty.
Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.
Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.
This is the first episode of the Ultraviolet Keynote Series featuring co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey.
Lev is excited to be a co-sponsor of JR Hildebrand for the 105th running of the Indianapolis 500 on May 30th.
Learn how Equinox worked with Lev to take control of their data, and created a better experience for their members.
In this episode the hosts talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports) about the innovation solutions they have created for golfers.
The pandemic has been disruptive to the sports industry, but it's also provided a different way for teams to engage fans. Learn how we are helping sports teams adapt the fan experience.