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Dreamforce 2022: A Recap for Marketers

Dreamforce 2022 was a whirlwind with an estimated 40,000 attendees in San Francisco, and countless more viewing remotely on Salesforce+. Marketers abounded attending keynotes and strategic sessions, completing challenges to earn coveted plushies, as well as earn Trailhead badges and certifications.  

One Dreamforce Announcement to Rule Them All 

Clearly, Salesforce rubbed the magical lamp because they’ve let “Genie” out of the bottle. Salesforce Genie is a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform including Marketing Cloud. From keynotes to the Dreamforce floor, Genie was at the forefront of the conversation. 

Salesforce Customer Data Platform has enabled Marketers to create unified customer profiles, reducing siloed and duplicative data. Now powered by Genie, marketers with Customer Data Platform will be able to connect real-time data across Salesforce and external data through Mulesoft, native connectors, and Salesforce AppExchange to create highly personalized experiences in real-time. 

More info:  

Where Do You Begin With Salesforce Customer Data Platform? 

Lev has already helped many clients navigate the consideration, roadmap and implementation of Salesforce CDP. We have a team that is ready to help our clients adopt and drive value from their Salesforce CDP implementation. If you want to learn more, get in touch with us today.