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Salesforce Marketing Cloud: Data Migration Best Practices

Salesforce Marketing Cloud: Data Migration Best Practices 

This episode of In the Clouds was inspired by one of our very own listeners! Hosts Bobby and Cole address questions submitted by a viewer around migrating subscriber data from an Enterprise Data Warehouse, and Salesforce Marketing Cloud Best Practices while doing so. These questions include:

  • What’s the best practice for merging legacy and enterprise subscriber data?

  • Best practices for maintaining?

  • What metrics are companies using around individual subscriber behaviors and how are they grouping them to improve campaign performance?

  • From what I can tell “Subscriber” is legacy whereas “Contact” is enterprise/Journey Builder. Does Contact offer unique advantages that Subscriber does not?

And you don’t want to miss Bobby and Cole describing the worst haircut they’ve ever had to wrap it up with completely unrelated!

If you have a question you would like to see on an In the Clouds episode, you can email it to us at