Marketing Cloud Implementation: Migrating To Warmth

June 13, 2019

Marketing Cloud Implementation: Migrating To Warmth

Sending from a new IP address can be a nerve-racking undertaking for any organization. There’s a lot at stake and zero room for error, as ISPs can be a fickle bunch. So how do you reach critical mass of sends on a new IP while ensuring you play by the rules of each domain?

Let’s take a peek inside the mysterious black box that is IP warming. We are joined by IP veteran Susan Prater, Associate Principal Marketing Consultant, as she shares her insights and expertise in navigating the world of IP warming. We will walk through pertinent concepts like:

Migration + cutover from your previous IP / ESP
Expected timeline
Domain guidelines and gotchas
Hiccups + hurdles to watch out for
Moving forward with deliverability + IP monitoring

If you have questions or topics you’d like to see covered in future episodes, drop us a line at InTheClouds@LevDigital.com.

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Marketing Cloud Implementation: Migrating To Warmth

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