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Innovation Series: Marketing in a Cookieless World

This is the fifth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like. They discuss third-party cookies, IDFA, CCPA, and what marketers can do to make sure they are being compliant with these new policies.