Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how partnering with Lev has helped them achieve their business goals.

WEX is a provider of payment processing and information management services to the United States commercial and government vehicle fleet industry. They provide services in the United States, Canada, South America, Europe, Asia, and Australia.

They discuss:

+ Why they migrated to Marketing Cloud

+ The importance of a technology implementation partner

+ How Marketing Cloud helps WEX with brand scalability

+ How WEX focuses on personalization across many brands

+ How WEX’s marketing team supports Marketing Cloud