Cognitive Marketing Series: Paradox of Choice

September 28, 2021

Cognitive Marketing Series: Paradox of Choice

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers.

 

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