Podcast

In this podcast, Bobby Tichy and Cole Fisher share tips + tricks, insights, and the latest news on all things Salesforce Marketing Cloud.

  • SFMC: Unique ID 101 (Episode 23)

    SFMC: Unique ID 101 (Episode 23)

    In this episode of ‘In the Clouds’ our hosts Bobby and Cole cover best practices when implementing a unique ID.

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  • SMS Changes: Retirement of Shared Short Codes (Episode 22)

    SMS Changes: Retirement of Shared Short Codes (Episode 22)

    Learn what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020.

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  • Marketing Cloud: Horror Stories (Episode 21)

    Marketing Cloud: Horror Stories (Episode 21)

    This episode of ‘In the Clouds’ is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers.

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  • Salesforce Marketing Cloud: Data Migration Best Practices

    Salesforce Marketing Cloud: Data Migration Best Practices

    Inspired by one of our listeners, this episode of 'In the Clouds' podcast covers best practices for migrating and maintaining data with Salesforce Marketing Cloud.

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  • Salesforce Marketing Cloud: Latest Updates and 2020 Features

    Salesforce Marketing Cloud: Latest Updates and 2020 Features

    Learn all about Salesforce Marketing Cloud 2020 features and latest updates.

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  • Salesforce and Sports: Leveling Up the Fan Experience

    Salesforce and Sports: Leveling Up the Fan Experience

    Learn how teams are using Salesforce to develop a 360 degree view of the customer and the most critical pieces to streamline the brand experience.

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  • Salesforce for Media + Entertainment: Lights, Camera, Action!

    Salesforce for Media + Entertainment: Lights, Camera, Action!

    In this episode we discuss the impact Salesforce can have on media, entertainment, and brands with streaming services. Learn best practices, use cases, and much more!

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  • Datorama 101: Built for Marketers

    Datorama 101: Built for Marketers

    In this podcast we cover the functions of Datorama, things to keep in mind when implementing Datorama, how it complements and compares to Tableau , and the standard Marketing Cloud...

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  • Marketing During a Pandemic: Live Recording

    Marketing During a Pandemic: Live Recording

    Bobby and Cole cover the do's and don'ts of marketing during a global pandemic during this special live recording of In The Clouds.

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  • Campaign Studio: Monitoring Your Automations

    Campaign Studio: Monitoring Your Automations

    Salesforce Marketing Cloud wizard, Stephen Rosenfeld, joins our be-lev-ed hosts to discuss how companies can monitor their automations and triggered sends with Campaign Studio.

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  • Interaction Studio: Part 2

    Interaction Studio: Part 2

    In this podcast, we discuss strategic implications of Interaction Studio, how it differs from other products within the Salesforce suite, implementation, use cases, best practices, common pitfalls...

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  • Interaction Studio 101: Everything You Need To Know

    Interaction Studio 101: Everything You Need To Know

    In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...

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  • Marketing Cloud: January 2020 Releases

    Marketing Cloud: January 2020 Releases

    Who doesn’t ‘Lev’ a good update? We sure do! In this episode of ‘In the Clouds’ Podcast, guest host Nick Burggraf joins Bobby Tichy and Cole Fisher to keep you up-to-date on Salesforce Marketing...

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  • CCPA: What You Need to Know

    CCPA: What You Need to Know

    The new year brings many things. Resolutions, exciting adventures, and in 2020, California’s new Consumer Privacy Act (CCPA). Our hosts give you all the details you need to know about this new bill.

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  • Customer 360: What Is It?

    Customer 360: What Is It?

    Customer 360 offers a new set of services that will enhance data management across all of Salesforce, the #1 CRM for sales, service, communities, commerce, and marketing. The goal of the platform is..

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  • Marketing Cloud Deep Dive: Google Analytics 360 Integration

    Marketing Cloud Deep Dive: Google Analytics 360 Integration

    In this episode, we discuss the Google Analytics 360 integration with Salesforce Marketing Cloud to help marketers gain a holistic view of their customer journey from acquisition to conversion.

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  • Marketing Cloud: 2019 Releases, Tableau Acquisition, and CNX Takeaways

    Marketing Cloud: 2019 Releases, Tableau Acquisition, and CNX Takeaways

    In this podcast, we discuss Einstein Engagement Frequency, Advertising Studio and Google Customer Match, mobile integration with Journey Builder and Content Builder, transactional messaging for SMS...

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  • Marketing Cloud Implementation: Journey Builder

    Marketing Cloud Implementation: Journey Builder

    So you’ve purchased Marketing Cloud...what’s next? Getting started in the platform can be a daunting task so we’ve outlined the specific steps you’ll need to take to ensure a smooth...

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  • Marketing Cloud Deep Dive: Ad Studio

    Marketing Cloud Deep Dive: Ad Studio

    In this podcast, we give an Ad Studio overview in Salesforce Marketing Cloud, and discuss product features, use cases, available channels, tips for starting from scratch, and audience recommendations.

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  • Marketing Cloud Implementation: Migrating To Warmth

    Marketing Cloud Implementation: Migrating To Warmth

    So you’ve purchased Marketing Cloud...what’s next? Getting started in the platform can be a daunting task so we’ve outlined the specific steps you’ll need to take to ensure a smooth...

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