Podcast

In this podcast, Bobby Tichy and Cole Fisher share tips + tricks, insights, and the latest news on all things Salesforce Marketing Cloud.

  • Cognitive Marketing Series: The Law of Least Effort

    Cognitive Marketing Series: The Law of Least Effort

    This episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort.

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  • How Bynder Creates Better Digital Experiences for Marketers

    How Bynder Creates Better Digital Experiences for Marketers

    In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder.

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  • Marketing Cloud: June 2021 Release Updates

    Marketing Cloud: June 2021 Release Updates

    Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.

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  • Apple's Mail Privacy Protection: What You Need to Know

    Apple's Mail Privacy Protection: What You Need to Know

    This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.

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  • Ultraviolet Keynote Sessions: Martin Kihn

    Ultraviolet Keynote Sessions: Martin Kihn

    Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts.

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  • Ultraviolet Keynote Sessions: Angela Duckworth

    Ultraviolet Keynote Sessions: Angela Duckworth

    In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth, psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance.

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  • Ultraviolet Keynote Sessions: Desirée Rogers

    Ultraviolet Keynote Sessions: Desirée Rogers

    In this keynote Lev's Rachel Gilliam talks to In this keynote Lev's Rachel Gilliam talks to Desirée Rogers, the first black CEO and Co-Owner of Black Opal Beauty.

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  • Ultraviolet Keynote Sessions: Scott Dorsey

    Ultraviolet Keynote Sessions: Scott Dorsey

    This is the first episode of the Ultraviolet Keynote Series featuring co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey.

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  • Innovation Series: GolfNow

    Innovation Series: GolfNow

    In this episode the hosts talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports) about the innovation solutions they have created for golfers.

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  • Innovation Series: Marketing in a Cookieless World

    Innovation Series: Marketing in a Cookieless World

    In this episode the hosts have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like.

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  • Innovation Series: What's Possible in Marketing Cloud?

    Innovation Series: What's Possible in Marketing Cloud?

    In this episode, hosts Bobby and Cole chat with Brett Billups from Lev. Brett is a Senior Manager, Solution Architects, and when asked if it's possible in Marketing Cloud, he will always say yes.

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  • Innovation Series: Formstack

    Innovation Series: Formstack

    In this episode, Joel Broughton and Zak Pines from Formstack talk about how they are being innovative in Marketing Cloud and with their customers.

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  • Innovation Series: Movable Ink

    Innovation Series: Movable Ink

    In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink.

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  • Innovation Series: How Lev Innovates in Marketing Cloud

    Innovation Series: How Lev Innovates in Marketing Cloud

    In the first episode of the Innovation Series, the hosts talk with Lev's Director of Emerging Services Brian Esham about how he has helped Lev innovate on Salesforce technology.

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  • Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

    Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

    In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud.

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  • Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how

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  • Marketing Cloud: January 2021 Release Updates

    Marketing Cloud: January 2021 Release Updates

    Hosts Bobby and Cole breakdown the highlights from Salesforce's January 2021 Marketing Cloud updates.

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  • Salesforce Digital 360: Everything You Need to Know

    Salesforce Digital 360: Everything You Need to Know

    In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360.

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  • Introducing SubscriberX

    Introducing SubscriberX

    Tim Mosa, Lev's Managing Director, Strategic Sales joins the hosts to discuss SubscriberX.

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  • Salesforce Marketing Cloud: October 2020 Release Highlights

    Salesforce Marketing Cloud: October 2020 Release Highlights

    Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.

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