By now, every marketer knows personalization is important, and every customer has come to expect it.
However, personalization continues to be a struggle for marketers. According to a study by Gartner, 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI and the challenge of customer data management.
At Lev, we believe personalization is like being in a good relationship. It’s intimate — showing you truly care, and are listening to their wants and needs. It’s hyper focused — without going too far or over the top. It’s reciprocal — remembering what they liked from their time spent with you, and then customizing their experiences. However, personalization can quickly cross the line of creepy vs compelling, and there are a lot of conflicting 'rules' to implementing a solid personalization strategy. In this eBook, we'll dissect some of the do's and don'ts of personalization, and share tactical tips on bringing your personalization strategy to life to drive impact.