Top 5 Marketing Lessons From 2022
‘Tis the season to reflect on 5 marketing lessons we’ve learned throughout 2022, so we all can apply them and hit the ground running in 2023.
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Personalization
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A Marketer's Guide to Holiday Planning in 2022
With the holiday season fast approaching, it’s that time of the year to begin finalizing your promotions. Follow these best practices to take your holiday marketing campaigns to the next level.
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What, Where, and When: How to Activate Personalization For Your Business
In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your da
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Marketing Cloud CDP + Marketing Cloud Personalization: The Perfect Pair to Drive Your Personalization Strategy
Learn what each of these tools offer, and how they can take your personalization to the next level.
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The Power of Personalisation
Personalisation doesn’t have to be hard. We’re not saying it’s easy, but with the right tools, a solid strategy, and a proper roadmap in place, you can continuously optimise your personalisation...
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Innovation Series: Interaction Studio - Professional Sports
This video shows how a professional sports team is using Interaction Studio to boost ticket sales without placing additional work on their sales team. They experienced a 147% increase in CTR, and...
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Innovation Series: Interaction Studio - Retail/Ecommerce
This video shows how an online retailer used Interaction Studio to speed up their time to conversions for new customers. Their solution resulted in a 54% increase in email opt-ins.
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Innovation Series: Interaction Studio - Banking
This video shows how a regional bank was able to increase their website clickthrough rate by 30%, increase product exposure, and increase the amount of time visitors spend on their site using IS.
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Ampscript 101: Amped About Ampscript
This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.
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3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization
Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.
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Next Level Personalization
Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...
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Compelling vs Creepy: Personalization Do's and Don'ts
The demand for personalized and meaningful experiences for customers is a key part to any marketing strategy. But, it’s important to determine the line of being engaged without going overboard — into
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Personalization at Scale with Interaction Studio
Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.
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Demystifying Personalization
Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.
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The 4 Pillars of Personalization in Digital Marketing
Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.
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Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements
Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...
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Interaction Studio: Part 2
In this podcast, we discuss strategic implications of Interaction Studio, how it differs from other products within the Salesforce suite, implementation, use cases, best practices, common pitfalls...
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Interaction Studio 101: Everything You Need To Know
In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...
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Atrium Health's Journey Forward
Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..
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