Personalization

  • CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy

    Together, CDP and Interaction Studio form an incredibly powerful personalization engine. Learn what each of these tools offer, and how they can take your personalization to the next level.

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  • The Power of Personalisation38:41

    The Power of Personalisation

    Personalisation doesn’t have to be hard. We’re not saying it’s easy, but with the right tools, a solid strategy, and a proper roadmap in place, you can continuously optimise your personalisation...

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  • Innovation Series: Interaction Studio - Professional Sports1:40

    Innovation Series: Interaction Studio - Professional Sports

    This video shows how a professional sports team is using Interaction Studio to boost ticket sales without placing additional work on their sales team. They experienced a 147% increase in CTR, and...

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  • Innovation Series: Interaction Studio - Retail/Ecommerce1:25

    Innovation Series: Interaction Studio - Retail/Ecommerce

    This video shows how an online retailer used Interaction Studio to speed up their time to conversions for new customers. Their solution resulted in a 54% increase in email opt-ins.

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  • Innovation Series: Interaction Studio - Banking1:28

    Innovation Series: Interaction Studio - Banking

    This video shows how a regional bank was able to increase their website clickthrough rate by 30%, increase product exposure, and increase the amount of time visitors spend on their site using IS.

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  • Ampscript 101: Amped About Ampscript

    Ampscript 101: Amped About Ampscript

    This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

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  • 3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    3 Ways Lev Customers are Using Interaction Studio for Next Level Personalization

    Interaction Studio is a powerful, real-time personalization engine that creates opportunities for digital marketers to understand what their customers want.

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  • Next Level Personalization: Unlocking The Power of Interaction Studio

    Next Level Personalization: Unlocking The Power of Interaction Studio

    Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...

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  • Compelling vs Creepy: Personalization Do's and Don'ts21:21

    Compelling vs Creepy: Personalization Do's and Don'ts

    The demand for personalized and meaningful experiences for customers is a key part to any marketing strategy. But, it’s important to determine the line of being engaged without going overboard — into

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Interaction Studio for Financial Services: Your Secret Weapon

    Interaction Studio for Financial Services: Your Secret Weapon

    Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

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  • Demystifying Personalization

    Demystifying Personalization

    Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.

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  • The 4 Pillars of Personalization in Digital Marketing

    The 4 Pillars of Personalization in Digital Marketing

    Creating meaningful and personalized experiences for customers is key to a successful marketing strategy, and begins with the pillars of personalization at its foundation.

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  • Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Leveraging the Power of Personalization: Mastering Meaningful Customer Experiences Through 1:1 Engagements

    Marketing today is more than connecting customers with messages about products or services they are interested in — it’s about creating a customer experience. As new tools and technologies emerge...

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  • Building a Customer Experience Value Framework

    Building a Customer Experience Value Framework

    All customer experience initiatives require deep involvement from clients and partners, and the challenge for organizations is making the decision on where and how to get started.

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  • Interaction Studio: Part 2

    Interaction Studio: Part 2

    In this podcast, we discuss strategic implications of Interaction Studio, how it differs from other products within the Salesforce suite, implementation, use cases, best practices, common pitfalls...

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  • Interaction Studio 101: Everything You Need To Know

    Interaction Studio 101: Everything You Need To Know

    In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...

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  • Atrium Health's Journey Forward0:00

    Atrium Health's Journey Forward

    Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..

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