What Type of Customer Journey Are You?

Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360.

Unique ID’s are a part of the beginning of almost every implementation or migration in Salesforce Marketing Cloud. Below are some things to think about when identifying the unique ID in your instance.

Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.

Learn how HBSE used Ad Studio and Social Studio to engage their fan base and take their fan experience to the next level.

Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...

Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.

Higher ed institutions have had to rethink their experience and pivot their operations. Learn about four innovative ways higher ed institutions are leveling up their constituent experience.

Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and

Paperwork is boring and a lot harder when you’re working remotely. By implementing a document management system, you’ll give your team access to the templates they need wherever they are.