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Marketing Cloud: June 2021 Release Updates
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates.
Apple's Mail Privacy Protection: What You Need to Know
This episode covers everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection coming later this year.
How to Maximize Lead Lifecycle in Pardot
Learn what to consider when developing your lead lifecycle strategy and how to maximize Pardot and Salesforce Sales Cloud to increase lead velocity and drive conversions.
Next Level Personalization: Unlocking The Power of Interaction Studio
Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...
How Atrium Health is Growing Patient Relationships Through Digital Engagement
Atrium Health is focused on providing clinically excellent and compassionate care for their patients, which includes the care and communication they receive across their entire journey.
Three Benefits of Integrating Advertising Studio into Salesforce Marketing Cloud
Bringing Ad Studio into your tech stack can be a game-changing integration. Below are three key benefits to integrating Ad Studio into your instance of Marketing Cloud.
How Marketers Can Prepare for Apple's Mail Privacy Protection
Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.
Lottery Loyalty: How the New Jersey Lottery is Powering Their Loyalty Program with Salesforce Marketing Cloud
Learn how our customer Northstar New Jersey Lottery Group is driving customer loyalty by leveraging Salesforce Marketing Cloud.
10 Ways Digital Marketing Enhances the Fan Experience
As sports teams begin to welcome larger crowds into their venues, it's important to deliver exceptional fan experiences. Here are ten ways they can leverage digital marketing to drive fan loyalty.
Three Common Pitfalls to Avoid in Pardot
Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.
Beginning the Pardot Journey
Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.
Ultraviolet Keynote Sessions: Scott Dorsey
This is the first episode of the Ultraviolet Keynote Series featuring co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey.
44:56Crawl, Walk, Run with American Savings Bank: Their Journey with Salesforce Marketing Cloud
American Savings Bank (ASB) is a leading financial institution in Hawaii, offering businesses and customers comprehensive financial services—including banking, home loans, insurance, and investments.
Getting Your Data in Shape: 3 Ways Equinox Took Control of Their Data in Marketing Cloud
Learn how Equinox worked with Lev to take control of their data, and created a better experience for their members.
Innovation Series: GolfNow
In this episode the hosts talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports) about the innovation solutions they have created for golfers.
Adapting the Fan Experience in the Age of Covid
The pandemic has been disruptive to the sports industry, but it's also provided a different way for teams to engage fans. Learn how we are helping sports teams adapt the fan experience.
Innovation Series: Marketing in a Cookieless World
In this episode the hosts have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like.
Automating Lead Lifecycle with Interaction Studio
Learn how Interaction Studio can help you design and deploy cross-channel automated marketing programs across the customer lifecycle.
Innovation Series: What's Possible in Marketing Cloud?
In this episode, hosts Bobby and Cole chat with Brett Billups from Lev. Brett is a Senior Manager, Solution Architects, and when asked if it's possible in Marketing Cloud, he will always say yes.
11 Ways Forms Enhance the Digital Journey in Sports + Entertainment
Setting up a Formstack form in Salesforce is an effective way to ensure your customers experience a smooth digital journey. Check out our top 11 ways to use forms in sports and entertainment.