What Should You Test Next In Your Emails?

October 7, 2020 Bri Jones

Email marketing remains one of the most critical pieces to any digital marketing strategy. Research shows that email campaigns generate on average an ROI of 4,300%, and email plays an integral part to creating a personalized, cross-channel experience for your customers.

The two most critical parts to being a successful digital marketer are 1. reaching your customers when and where they want to be reached, and 2. sending the right message at the right time. 

This means that marketers must always be testing how, when, and what they say to their customers. With hundreds—if not thousands—of data points, content and copywriting options and designs to choose from, deciding what to test in your marketing can often feel overwhelming.

It's a best practice to limit your email testing to only one element at a time to ensure you can clearly determine which element led to improved performance, and it's easy to get in the rut of simply sticking to A/B testing on your subject lines.

However, there are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location, gender, or occupation.

With all of these options, making the decision of what you want to focus on testing can be hard. That's why we created a spinning wheel to help you decide! Next time you're stuck on what to test next in your emails, let the wheel choose your fate.

The odds are you'll be one step closer to nailing your next email campaign.

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