Fireside Chat: Driving Exceptional B2B Experiences with Salesforce Marketing Cloud

November 17, 2021

For marketers in a hyper-growth, disruptive industry, speed, agility, and marketing at scale are critical to success. For leading B2B brands like WeWork and Slack, they’re constantly innovating on what it looks like to create meaningful experiences for their customers, prospects, and partners. Hear from our expert panelists, who discuss the trends outlined in Salesforce’s 2021 State of Marketing report and what they mean for them as B2B marketing leaders.

In this fireside chat, they discuss:

+What marketing innovation looks like for them

+How they’re leveraging digital channels to engage their audiences

+How they’re using data and AI to improve their experiences

+What marketing collaboration looks like for them

+What they’re prioritizing in 2022

Previous Article
When Should You Start Your Marketing Cloud Implementation? Immediately.
When Should You Start Your Marketing Cloud Implementation? Immediately.

Once you’ve made the choice to invest in Marketing Cloud, it’s important to hit the ground running with imp...

Next Video
Crawl-Walk-Run with Interaction Studio
Crawl-Walk-Run with Interaction Studio

Learn about Iovate's overall marketing goals and an overview of the marketing team, their personalization a...