Marketing Cloud

As a top Marketing Cloud partner globally, we share our insights on how to best maximize your investment in the tool.

  • How Salesforce’s Digital 360 is Creating Better Digital Experiences

    How Salesforce’s Digital 360 is Creating Better Digital Experiences

    We dive deep into Salesforce's Digital 360 in an interview with Ben Yerushalmi, Salesforce's VP of Global Cloud Solution Alliances.

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  • Marketing Automation: Manufacturing's Secret Weapon

    Marketing Automation: Manufacturing's Secret Weapon

    Unlike consumer-facing brands, manufacturers have more complicated buying journeys and sales processes. Learn how marketing automation supports the sales cycle and unifies the customer experience.

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  • Digital Marketing Trends in 2020 + Predictions for 2021

    Digital Marketing Trends in 2020 + Predictions for 2021

    We take a look back at five digital marketing trends from this year, and make three predictions of what we can expect in the digital marketing space in 2021.

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  • Salesforce Digital 360: Everything You Need to Know

    Salesforce Digital 360: Everything You Need to Know

    In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360.

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  • Marketing Cloud: Unique IDs 101

    Marketing Cloud: Unique IDs 101

    Unique ID’s are a part of the beginning of almost every implementation or migration in Salesforce Marketing Cloud. Below are some things to think about when identifying the unique ID in your instance.

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  • Interaction Studio for Financial Services: Your Secret Weapon

    Interaction Studio for Financial Services: Your Secret Weapon

    Personalization is key to financial services sales success. Learn three ways to create personalized experiences in FINS with the help of Interaction Studio.

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  • Demystifying Personalization

    Demystifying Personalization

    Personalization is easier than you think. This ebook shares six myths about personalization and how they can be debunked with the help of Interaction Studio.

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  • Introducing SubscriberX

    Introducing SubscriberX

    Tim Mosa, Lev's Managing Director, Strategic Sales joins the hosts to discuss SubscriberX.

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  • Salesforce Marketing Cloud: October 2020 Release Highlights

    Salesforce Marketing Cloud: October 2020 Release Highlights

    Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020.

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  • Creating a Winning Multi-Channel Campaign with Salesforce

    Creating a Winning Multi-Channel Campaign with Salesforce

    Learn how HBSE used Ad Studio and Social Studio to engage their fan base and take their fan experience to the next level.

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  • Atrium Health's Journey Forward0:00

    Atrium Health's Journey Forward

    Atrium Health shares how they're using Salesforce Marketing Cloud to level up their personalization efforts—including using Journey Builder and Einstein to create 1:1 engagements with their patients..

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  • USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    USC Athletics Levels Up Their Ticketing Experience With Marketing Cloud

    Learn how Lev helped USC Athletics improve their fan experience by integrating Ticketmaster with Marketing Cloud.

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  • NBA Analysis: How Do You Match Up?

    NBA Analysis: How Do You Match Up?

    Lev works with some of the biggest brands in sports to optimize their marketing strategy, particularly their approach to email marketing. A few of those teams have shared key metrics from the email...

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  • What Should You Test Next In Your Emails?

    What Should You Test Next In Your Emails?

    There are a lot of other parts of an email you can test—including other key email elements like sender name or CTAs, providing personalized offers or content, or segmenting based on location...

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  • Loyalty Programs 101: Creating Value for Customers

    Loyalty Programs 101: Creating Value for Customers

    Loyalty programs are a valuable tool in a marketer’s toolkit, and when executed well, not only keep customers happy, but drive sustainable customer growth.

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  • Using Social Studio to Connect with Customers

    Using Social Studio to Connect with Customers

    Social Studio’s ability to connect with customers on social media is majorly transforming the way brands and businesses approach customer service today.

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  • 4 Innovative Ways Higher Ed is Adapting in the Age of Coronavirus

    4 Innovative Ways Higher Ed is Adapting in the Age of Coronavirus

    Higher ed institutions have had to rethink their experience and pivot their operations. Learn about four innovative ways higher ed institutions are leveling up their constituent experience.

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  • How Interaction Studio Enhances Personalization for Marketers

    How Interaction Studio Enhances Personalization for Marketers

    Interaction Studio brings together key elements of personalization making it easier to achieve personalized aspirations, and allows greater time to consider customers, and create compelling offers and

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  • Growing a Brand with Salesforce: HBSE Customer Story34:55

    Growing a Brand with Salesforce: HBSE Customer Story

    Learn how HBSE (owners of Philadelphia 76ers and NJ Devils) has maximized their adoption of Salesforce Marketing Cloud by incorporating Ad Studio and Social Studio into their digital marketing stack..

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  • Working From Home: Make Your Paper Work with Document Management

    Working From Home: Make Your Paper Work with Document Management

    Paperwork is boring and a lot harder when you’re working remotely. By implementing a document management system, you’ll give your team access to the templates they need wherever they are.

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