In this article we’ll explore what a “One CRM” marketing hub is and how it can alleviate bottlenecks and unclear processes, so you can ensure that your customer experience is smooth across brands.
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In this article, we explore how a sound system manufacturer gained a centralized view of their customers across business units and enhanced personalization by migrating to MC Enterprise 2.0.
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Today, marketers must ensure their marketing operations are flexible enough to handle any obstacle. Consider these best practices when evaluating new marketing partnerships.
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Innovation is a cornerstone at Lev. Here are just a few examples of how we've implemented innovative strategies and solutions that solve the toughest roadblocks marketers face.
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With the holiday season fast approaching, it’s that time of the year to begin finalizing your promotions. Follow these best practices to take your holiday marketing campaigns to the next level.
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Learn how Lev became a valuable addition to Southern California Edison’s team, and how they transformed their marketing initiatives.
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This eBook includes a sampling of what you will find in Lev Academy, with content from each of our categories -- Product Overviews, Technical How-To's, and Master Marketer.
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Journey Builder helps financial services marketers leverage the right information to send to their customers at the right time.
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In case you missed it (or just want to revisit some of these great sessions), we have highlighted some of our content — including keynotes, customer stories, panels, and more.
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Learn how to use analytics to take the guesswork out of your email designs.
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Kevin Cuxil, VP of Marketing Technology at Fox, discusses their MarTech stack, why they have multiple CDPs, how his team works together, and what the future holds for them.
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In this episode of In the Clouds, the hosts do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud.
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This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions.
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A step-by-step guide to building your first email template in Pardot's Lightning Email Builder.
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Learn how Lev helped a credit union optimize their FSC data model and Marketing Cloud configuration to make a big impact on their business.
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Learn about some of the journeys Bassett uses to provide their customers with a hyper-personalized experience.
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Amped About AMPscript is back! Similar to last year, this session will introduce personalization options available with AMPscript code language — from subject lines to hero images, to fully dynamic em
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Little did WEX think that standing up Salesforce Marketing Cloud—a tool for marketing engagement—would put them right in the center of the company, rethinking data strategy and helping design the futu
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A key challenge which marketing operations managers are facing is how to effectively collaborate with sales teams. Whether you're selling directly to customers, or through a network of partners or res
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In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your da
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