A Deep Dive Into Fox Corporation's MarTech Stack
Kevin Cuxil, VP of Marketing Technology at Fox, discusses their MarTech stack, why they have multiple CDPs, how his team works together, and what the future holds for them.
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Marketing Cloud (MC)
As a top Marketing Cloud (MC) partner globally, we share our insights on how to best maximize your investment in the tool.
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Saved by the Bell x Marketing Cloud
In this episode of In the Clouds, the hosts do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud.
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Ask A Marketing Cloud Expert
This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions.
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How To Build Your First Email Template in Pardot’s Lightning Email Builder⚡️
A step-by-step guide to building your first email template in Pardot's Lightning Email Builder.
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Getting a Centralized View of the Customer with Financial Services Cloud
Learn how Lev helped a credit union optimize their FSC data model and Marketing Cloud configuration to make a big impact on their business.
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Made For You: How Bassett Furniture Powers Their Customer Journeys with Journey Builder
Learn about some of the journeys Bassett uses to provide their customers with a hyper-personalized experience.
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Amped About AMPscript
Amped About AMPscript is back! Similar to last year, this session will introduce personalization options available with AMPscript code language — from subject lines to hero images, to fully dynamic em
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After Your Marketing Cloud Implementation: A Surprising New Horizon (ft WEX)
Little did WEX think that standing up Salesforce Marketing Cloud—a tool for marketing engagement—would put them right in the center of the company, rethinking data strategy and helping design the futu
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MQL, SQL, ASAP! Managing Leads with Marketing Cloud
A key challenge which marketing operations managers are facing is how to effectively collaborate with sales teams. Whether you're selling directly to customers, or through a network of partners or res
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What, Where, and When: How to Activate Personalization For Your Business
In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your da
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Content Builder 101
As an email marketer, you likely spend a lot of time in Content Builder, but do you really know all the bells and whistles available to you? Join one of our most senior Technical Producers, Shan Parke
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Einstein Recipes: Interaction Studio’s Secret Ingredient
Interaction Studio’s Einstein Recipe system is a smart way to target individual visitors with unique content or product suggestions based on their site behavior. In this session, we’ll dive into the p
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How Rockland Trust Used Interaction Studio to Achieve Their Business Goals
Rockland Trust has been using Interaction Studio to personalize their web user experience to provide a higher level of customer satisfaction, and increase conversion rates and wallet share of their cu
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More Insights and Less Reporting with Datorama
Join two of Lev’s Datorama Solution Architects to learn the secrets behind cutting down on reporting hours, but increasing insights into your marketing data. Datorama is your one stop shop to analyze
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IS, CDP, MC, and DMP, Oh My! Where Should I Build My Audiences?
Between these four Salesforce platforms, it can be daunting to figure out where to build your audiences for maximum effectiveness. Join Lev’s Brian Esham and Christy Glesing as they review each platfo
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Using WhatsApp to Reach a Global Market
For anyone who has tried to expand mobile marketing globally, you know it's not an easy task. Today, consumers outside the US do not leverage SMS text making it difficult to reach your global customer
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Marketing Cloud and CDP: The Perfect Pair to Shoe Carnival’s Success
In a tough year for retailers, Shoe Carnival was able to grow their brand and have their best year ever. With the power of Salesforce tools, they were able to send the right messages to the right peop
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Marketing Success at Any Size
Whether you have an in-house marketing team of 2 people or 20 people, Marketing Cloud can be an effective tool to manage and scale digital marketing activities. In this panel discussion, hear from thr
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Send Better Emails
Everyone wants to believe their marketing emails are performing well and driving conversions, but what if the data tells a different story? Even the most beautifully designed emails can fail if they d
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Which Interaction Studio Use Cases Are Right For Me?
What's great about Interaction Studio is that it gives you nearly unlimited possibilities for personalizing the customer experience. What can be scary is not knowing where to start with those possibil
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