Einstein Analytics 101

You don't need to be a rocket scientist to use Einstein. Learn more about Einstein Analytics and the benefits it provides marketers.

Einstein Recipes: Interaction Studio’s Secret Ingredient

One of Interaction Studio’s most powerful features is Einstein Recipes. This blog will share what they are and when and where to use them.

Query Studio for Marketers

Query Studio is a great tool for marketers to leverage data. This blog offers four, common queries marketers can do without assistance from SQL developers.

Ampscript 101: Amped About Ampscript

This post will walk through everything you need to know about Ampscript and how it makes personalization easy for marketers.

Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience

Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...

How To Build Your First Email Template in Pardot’s Lightning Email Builder⚡️

A step-by-step guide to building your first email template in Pardot's Lightning Email Builder.

Email Templates: Out Of The Box vs Custom

What email template is right for you? This post weighs the pros and cons of out of the box and custom email templates.

Lead Scoring

Campaign Engagement to Google Analytics

Primary Keys Are Not Unique

Einstein Recipes: How to Build, Test, and Optimize

Learn about the technical aspects of Einstein Recipes -- how to build, test, and optimize for success.

Campaign Testing in Production

Building a Re-Engagement Campaign with Pardot

Learn how we "Stay in Lev" with our subscribers with a step-by-step process of our re-engagement program in Engagement Studio.

Three Common Pitfalls to Avoid in Pardot

Not taking the necessary steps to set yourself up for success before sending your first emails out of a new ESP can have some serious consequences.

4 Steps To Set Up Your Salesforce Marketing Cloud Instance

Taking the steps to get the small things right can make or break a successful implementation of Marketing Cloud. Below are 4 steps to set yourself up for success.

Beginning the Pardot Journey

Salesforce's Pardot is a powerful platform to help enhance customers' buying experiences. In the first blog of this series, learn why you should invest in Pardot, and how to get started.

4 Tricks for Common Query Studio Error Messages

When an unexpected error message pops up in Query Studio, these 4 tricks can help you avoid some frustration, and give you back more time in your day.

Preference Centers 101

When you understand what preference centers are and how to use them strategically, they can be hugely impactful and lead to the retention of your customers.