Marketing Cloud Implementation: How to Get Ready for Your First Test Email

June 3, 2019 Holly Enneking

Marketing Cloud Implementation: How to Get Ready for Your First Test Email (Episode 2)

So you’ve purchased Marketing Cloud…what’s next? Getting started in the platform can be a daunting task so we’ve outlined the specific steps you’ll need to take to ensure a smooth transition/launch into email. Everything from accessing the account to sending your first test email send, we dive into the components to share how we’ve seen customers be successful from the start. Specific elements include…

  1. Welcome Email from Salesforce Marketing Cloud
  2. Users/Roles + Permissions
  3. Sender Authentication Package + Domain Selection
  4. Shared vs. Private IP Addresses
  5. Test Email Sends

Whether you’ve used email marketing in the past or not, there are a lot of new naming conventions, processes and tools to become aware of. We recommend the Salesforce Marketing Cloud for Dummies (available on Amazon) as a great resource as you get started on your platform journey.

If you have questions or topics you’d like to see covered in future episodes, drop us a line at InTheClouds@LevDigital.com.

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