Campaign Studio: Monitoring Your Automations
Salesforce Marketing Cloud wizard, Stephen Rosenfeld, joins our be-lev-ed hosts to discuss how companies can monitor their automations and triggered sends with Campaign Studio.
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Is Your Organization Ready For a ‘New Normal’?
We don’t know what the future will bring, but we do know that to be successful we must adapt and change to meet the needs of our customers. By leveraging the technology and systems in place we can evo
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Communities Over Content: The Importance of Community Engagement in Media
As the amount of content continues to grow, we’ll continue to see communities and micro-communities organize and identify with that content. And, as fans become more involved and immersed...
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Cognizant to Acquire Lev to Expand Digital Marketing Expertise
TEANECK, NJ – March 23, 2020 – Cognizant (Nasdaq: CTSH) today announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S. Lev helps...
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Interaction Studio: Part 2
In this podcast, we discuss strategic implications of Interaction Studio, how it differs from other products within the Salesforce suite, implementation, use cases, best practices, common pitfalls...
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Is Your Salesforce Instance Set Up For Remote Working?
The past few weeks have been interesting to say the least. Many organizations are taking steps to ensure the safety of their employees and partners while continuing to still do business by...
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The One Where We Binged All The Episodes: Marketing To Media Consumers
It’s the year 2000. Your favorite TV show is Friends. To watch, you tuned in (on your Sony Trinitron Television) to NBC at 8:30 p.m., every Thursday (unless one of your friends with Tivo did you a...
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Lev Among First to Earn Audience Studio Accreditation
INDIANAPOLIS, IN (March 4, 2020) — Lev, a leading marketing technology consultancy based in Indianapolis, is one of the first Salesforce partners to achieve accreditation for Audience Studio...
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Interaction Studio 101: Everything You Need To Know
In this podcast, we discuss what Interaction Studio is, how Interaction Studio works, how it differentiates and cooperates with other Salesforce tools, how to implement, and expected investment...
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Why We Built Campaign Studio
Campaign Studio is an automated migration tool that helps marketers reduce time spent on recreating campaign assets from 45 minutes to less than 1 minute. Learn more about how Campaign Studio works...
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Marketing Cloud: January 2020 Releases
Who doesn’t ‘Lev’ a good update? We sure do! In this episode of ‘In the Clouds’ Podcast, guest host Nick Burggraf joins Bobby Tichy and Cole Fisher to keep you up-to-date on Salesforce Marketing...
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CCPA: What You Need to Know
The new year brings many things. Resolutions, exciting adventures, and in 2020, California’s new Consumer Privacy Act (CCPA). Our hosts give you all the details you need to know about this new bill.
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A DSO’s Five Tips To Mastering The Patient Experience
Now, more than ever, health organizations need to step up to the challenge of creating a patient-centric experience. According to the Salesforce global study, “State of the Connected Customer,”...
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How Marketing Teams Can Leverage Salesforce Across Clouds
Over the past decade, there has been a huge increase in platforms and automation technologies – which have put the power of marketing back in the hands of the company. As a result, marketing...
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Unifying Your Marketing Data: Leveling Up With Datorama
If you’re a marketer, or interact with the marketing branch of your business, you’re aware of all of the different avenues that exist – and continue to be released or revamped – to amplify...
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How To Create Your Marketing Cloud Roadmap + Set Your Team Up For Success
As we jump into a new year and decade, many of us are coming into the season with new outlooks, goals, and points-of-view. We all have a vision for what we want to achieve, but not necessarily a...
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Lev Exceeds Growth Plans for 2019; Plans to Hire 80+ More Employees in 2020
INDIANAPOLIS, IN (January 6, 2020) — Digital marketing consultancy Lev added 92 employees in 2019 and plans to add more than 80 more this year to bring its Indianapolis workforce to 175. The 2019...
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Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience
Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...
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Customer 360: Looking Toward The Future
The industry has been buzzing with this idea of a unified customer profile, or a 360 degree view of the customer. How can an organization with multiple points of engagement through siloed systems..
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