Commerce Cloud: A Complete Customer Engagement Solution With Demandware & Salesforce

June 10, 2017 Bri Jones

Power your commerce and connect with your customers from a single end to end solution. This dream was fulfilled with the acquisition of Demandware by Salesforce®. Our team has been abuzz with this news for a few months now, and with the announcement of our dedicated Retail & CPG Vertical, Lev is prepared to guide customers across both platforms into a new, holistic platform that is certain to evolve in the following year.

Salesforce has officially rolled out Commerce Cloud®. This news comes well timed with Shop.org and leading into Dreamforce®. Commerce Cloud® helps to realize many of the promises of a commerce and CRM integrated solution and helps companies to round out their story by providing seamless experiences based on consumer’s real-time preferences. The areas we are most excited about diving into with our customers and prospects include:

  • Omni-Channel Marketing Abilities that Push the Envelope of Innovation
  • Mobile First Approach that Blurs the Lines Between Digital & Physical Experiences
  • Unified, Real-Time CRM Enhancements To Boost Consumer Experience & Lift ROI
  • Integrated Point of Sale that allows you to sell and service your customers in store or online
  • Order Management Solutions tied directly to your Commerce Cloud instance that simplify fulfillment without additional complexities of system integration
  • Guaranteed high availability and performance larger brands need, especially during the seasonal rush
  • The ability to leverage predictive intelligence and Salesforce.com’s Marketing Cloud offerings to manage your digital advertising, social media engagement and audience building needs
  • With the integrated inclusion of Service Cloud, service team members can now provide real-time support and engagement for customers via any channel, including social media

While Commerce Cloud  will drive omnichannel sales, there is additional excitement around Salesforce Einstein. Salesforce Einstein utilizes Artificial Intelligence (AI) to continue to learn more about each consumer and consumer group to deliver the deepest personalized experience that the retail industry has ever seen. Leveraging this tool with Commerce Cloud and Marketing Cloud will drive the highest levels of ROI on marketing spend to attract new customers while growing the lifetime value of those you have already transacted with.

Whether you’ve been using Demandware, Salesforce, both or neither — we are here to help you leverage and realize the power of the new Commerce Cloud for your business. Contact us today to get the conversation started.

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