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What, Where, and When: How to Activate Personalization For Your Business

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In the year 2022, the conversation around personalization is less about if we should personalize, and more about how we should be executing our 1-1 communications. But once you've gathered all your data to fuel this personalization, knowing where to execute can feel overwhelming. This session will give you actionable ways to execute personalization through content, channel, and timing.