The Power of Personalisation

October 14, 2021

As marketers look beyond the pandemic, personalisation continues to be cited as a key focus for leaders to help drive business growth.

For marketers in the retail, travel, transport, and hospitality industries, personalisation is a key component of delivering white-glove experiences to customers to help drive brand loyalty and increase customer lifetime value.

However, while personalisation sounds great in theory, putting it into practice doesn’t come without obstacles. A recent Gartner study found that 63% of marketing leaders struggle with personalisation, and estimate that nearly 80% would abandon their efforts by 2025.

But, personalisation doesn’t have to be hard. We’re not saying it’s easy, but with the right tools, a solid strategy, and a proper roadmap in place, you can continuously optimise your personalisation efforts, while driving measurable ROI.

In this webinar, we’ll discuss 5 ways you can level up your personalisation strategy, including:

+ Creating an audience-first segmentation strategy

+ Achieving personalisation at scale

+ Using automation to drive efficiencies

+ Capturing and leveraging customer data

+ Delivering personalisation across channels

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