Next Level Personalization: Unlocking The Art of Interaction Studio

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Next Level Personalization | Page 2 Lev | www.levdigital.com PERSONALIZATION: WHAT, LIKE IT'S HARD? By now, every marketer knows personalization is important, and every customer has come to expect it. However, personalization continues to be a struggle for marketers. According to a study by Gartner, 63% of digital marketing leaders said they struggle with personalization, 1 and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI and the challenge of customer data management . 2 At Lev, we believe personalization is like being in a good relationship. It's intimate — showing you truly care, and are listening to their wants and needs. It's hyper focused — without going too far or over the top. It's reciprocal — remembering what they liked from their time spent with you, and then customizing their experiences. However, personalization can quickly cross the line of creepy vs compelling, and there are a lot of conflicting 'rules' to implementing a solid personalization strategy. In this eBook, we'll dissect some of the do's and don'ts of personalization, and share tactical tips on bringing your personalization strategy to life to drive impact. PERSONALIZATION IS CREATING RELEVANT EXPERIENCES CUSTOMERS CAN TRUST. Sources: 1. Digital Marketing Survey 2021, Part 2, Gartner 2. Predicts 2020: Marketers, They're Just Not That Into You, Gartner 3. The New Marketing Standard Benchmark Report, Hubspot 4. The Content Experience Report, Hubspot Providing guidance and recommendations "We want to provide things that you need" RELEVANCE The engines of the relationship " We care about you" EXPERIENCE Effort and initiative "We are listening" TRUST of B2B marketing leaders recognize content personalization as a priority, but 50% of those leaders believe their current efforts have been ineffective. 70% of website visitors are more likely to consume additional content if they receive personalized recommendations rather than generic recommendations. 60% 3 4 THE FACTS LOYALTY

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