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Marketing Cloud Intelligence Lookbook

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The Marketing Cloud Intelligence Lookbook | Page 2 3 TABLE OF CONTENTS Introduction Marketing Metrics FINANCIAL SERVICES Email Performance TRAVEL, TRANSPORTATION + HOSPITALITY Monthly Reporting Metrics FINANCIAL SERVICES Ticket Sales and Refund Data TRAVEL, TRANSPORTATION + HOSPITALITY Ad and Website Engagement PROFESSIONAL SPORTS Email Performance and Engagement FINANCIAL SERVICES 4 6 8 10 12 14

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