Iovate is a dynamic, leading-edge nutritional company in Canada—with brands in its portfolio like Hydroxycut® , Purely Inspired® , MuscleTech®, Six Star®, and XP Sports®. Because the Iovate team supports multiple brands, they were looking for a way to provide personalized experiences to their website visitors based on what brands they were engaging with. Enter Interaction Studio.
In this webinar, Iovate joins their Salesforce consultancy, Lev, and Salesforce to discuss:
+ Their overall marketing goals and an overview of the marketing team
+ Their crawl-walk-run approach to building their personalization strategy
+ What their Interaction Studio use cases are
+ Their implementation process
+ Early results with Interaction Studio
+ What’s next for the Iovate team