Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

March 12, 2021

Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how partnering with Lev has helped them achieve their business goals.

WEX is a provider of payment processing and information management services to the United States commercial and government vehicle fleet industry. They provide services in the United States, Canada, South America, Europe, Asia, and Australia.

They discuss:

+ Why they migrated to Marketing Cloud

+ The importance of a technology implementation partner

+ How Marketing Cloud helps WEX with brand scalability

+ How WEX focuses on personalization across many brands

+ How WEX’s marketing team supports Marketing Cloud

 

Previous Article
How Marketers Can Prepare for Apple's Mail Privacy Protection
How Marketers Can Prepare for Apple's Mail Privacy Protection

Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what...

Next Article
Query Studio for Marketers
Query Studio for Marketers

Query Studio is a great tool for marketers to leverage data. This blog offers four, common queries marketer...

×

First Name
Last Name
Thank you!
Error - something went wrong!