Greatest Hits of 2021

See what content you enjoyed most this year.

  • Next Level Personalization: Unlocking The Power of Interaction Studio

    Next Level Personalization: Unlocking The Power of Interaction Studio

    Gartner estimates that 63% of digital marketing leaders said they struggle with personalization, and they estimate that 80% would abandon their personalization efforts by 2025 due to lack of ROI...

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  • Innovation Series: Marketing in a Cookieless World

    Innovation Series: Marketing in a Cookieless World

    In this episode the hosts have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like.

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  • Journey Builder or Automation Studio: Which Do We Choose?

    Journey Builder or Automation Studio: Which Do We Choose?

    Both Journey Builder and Automation Studio are powerful tools that Marketing Cloud customers have access to. However, it’s often times confusing to determine when it’s appropriate to use one...

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  • Datorama Lookbook

    Datorama Lookbook

    We love helping our customers’ data come to life with Datorama, and created this Lookbook to provide inspiration for what is possible.

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  • Cognitive Marketing Series: The Law of Least Effort

    Cognitive Marketing Series: The Law of Least Effort

    This episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort.

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  • How Marketers Can Prepare for Apple's Mail Privacy Protection

    How Marketers Can Prepare for Apple's Mail Privacy Protection

    Apple’s recent news regarding Mail Privacy Protection has created a lot of buzz in the industry. Learn what it means and what marketers can do to prepare for these changes.

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  • Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

    In this episode, Chad Creeland and Tom Magadieu from WEX join hosts Bobby and Cole to talk about how they use Salesforce Marketing Cloud to navigate complexity and preserve brand scalability, and how

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  • Query Studio for Marketers

    Query Studio for Marketers

    Query Studio is a great tool for marketers to leverage data. This blog offers four, common queries marketers can do without assistance from SQL developers.

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  • Salesforce Digital 360: Everything You Need to Know

    Salesforce Digital 360: Everything You Need to Know

    In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360.

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  • Preference Centers 101

    Preference Centers 101

    When you understand what preference centers are and how to use them strategically, they can be hugely impactful and lead to the retention of your customers.

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  • A Marketer's Guide to Holiday Planning (2021)

    A Marketer's Guide to Holiday Planning (2021)

    The holiday season is fast-approaching, meaning it's time for mega sales, festive holiday marketing campaigns, and most importantly, this holiday marketing planning guide.

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  • Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience

    Core 101: Why Salesforce’s Core Platform Is Core To The Customer Experience

    Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era – the age of big data. No matter your industry, data is playing a larger and larger role...

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  • Personalization at Scale with Interaction Studio

    Personalization at Scale with Interaction Studio

    Real-time personalization has become a must for marketers today. Learn how Interaction Studio makes personalization at scale a reality for companies.

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  • Innovation Series: How Lev Innovates in Marketing Cloud

    Innovation Series: How Lev Innovates in Marketing Cloud

    In the first episode of the Innovation Series, the hosts talk with Lev's Director of Emerging Services Brian Esham about how he has helped Lev innovate on Salesforce technology.

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  • 4 Tricks for Common Query Studio Error Messages

    4 Tricks for Common Query Studio Error Messages

    When an unexpected error message pops up in Query Studio, these 4 tricks can help you avoid some frustration, and give you back more time in your day.

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