In today’s uncertain economic environment, it’s vital that marketers measure their marketing effectiveness, optimize spend, and find efficiencies. With closely managed and sometimes shrinking budgets, marketers are under immense pressure to develop insightful, data-driven strategies with limited time and resources. Effective businesses and marketers need to be agile and flex with the changing competitive landscape, economic environment, and consumer needs. In this webinar, we discuss how effective marketers leverage Marketing Intelligence to inform strategy and drive efficient and effective outcomes.
In this webinar, Lev + Salesforce discuss how Marketing Intelligence helps marketers:
- Leverage a single system of record that provides transparency across all marketing data and investments
- Take ownership of their data with accurate, automated, real-time insights
- Drive stakeholder alignment and optimize marketing investments